Postgraduate study
Media & Communications

This course is available for January 2019 entry

MA Immersive Events

Our MA Immersive Events enables you to create content for the emerging field of immersive events with access to state-of-the-art digital production facilities including Virtual Reality lab, three TV studios and a soundstage.

Course information

Full-time

  • within 1 year (September start), 16 months (January start) or 2 years with advanced practice (September or January start)

More full-time details

2018 entry

Part-time

  • Up to 3 years (can be completed in 2 years if preferred)

More part-time details

2018 entry

  • Enrolment date: September and February
  • Admission enquiries: 01642 342639
  • Fee for UK/EU applicants: £561 per 20 credits
    More details about our fees

Contact details

Further information

  • Facilities

    Media & Communications

    Study media at Teesside University and you can use our convergent newsroom, broadcast news studio, multimedia publishing studios and computer suites.

 

Note: this course is recruiting for January 2019.

You gain experience in VR and digital production and live event production within multi-disciplinary teams. You also gain creative production skills relevant to a range of sectors such as education, participatory arts and the commercial sector. This course offers primarily project-based learning and supports an iterative learning process that provides space to experiment with early prototypes and work-in-progress showings. A wide range of underpinning theories and models steer the content of creative immersive work towards a real engagement with a new type of audience, viewer, gamer or participant.

There are three routes you can choose from to gain an MA Immersive Events:

  • full-time - 2 years with advanced practice (September and January start)
  • full-time - 1 year (September start) or 16 months (January start)
  • part-time - up to 3 years (can be completed in 2 years if preferred).

Course structure

Core modules

Audience and Viability

You study concepts of audience identification, development and relationships. In broader aspects you look at market segmentation, personas, user journeys, media interaction and more to understand how we define a specific audience, understand what they currently do and how we can help them at present and in future. You attend a short lecture series explaining essential concepts of markets, audience/user experiences, and collecting and analyzing data. Practical interactions encourage you to play with concepts and experiment in understanding motivations.
You test your conceptions of audiences and participation, define and develop specific areas to look at through user experience design tools including personas and user journeys, and proceed to identify common issues you can support and solve through a problem-based approach to learning.
You carry out a group project to test your theoretical investigations by developing a tool, service, product or interaction for a defined market and use learned skills to draw the audience you have proposed to that artefact.
Your assessment is the creation of an artefact for a defined audience, and a presentation or pitch which describes the artefact and audience.

Games and Narratives

You focus on the creation of the audience journey through understanding multidisciplinary approaches to creative composition. You explore spatial elements, but the central focus is non-digital game play and narrative. You examine non-digital game play and narrative as discrete and interconnected to the viewing experience, engagement and understanding. You understand ways to motivate an audience to engage with material, how to define audience agency and give meaningful objectives within creative interactions.
You explore narrative strategies as methods to host both fictional and non-fictional stories. Indicative content may include understanding story composition and the narrative arch, conventions of story-telling and how to explore themes. For non-fiction, you engage with processes of adaptation for historical and factual research and verbatim accounts.
You explore game strategies through understanding notions of meaningful play, interactivity and rules for composition. These strategies develop into narrative play and understanding how narrative and game play can work together towards the production of a meaningful audience experience.
Your assessment is the production of a game prototype or small-scale performance.

Immersive Events Research

You explore performance and cultural theories that theoretically position new immersive work and inform content creation, particularly when addressing social and ethical considerations.
Immersive arts practices have a diverse interdisciplinary history, covering a range of contemporary arts and literature. This diverse history is brought together by exploring what is immersion in arts practice today and how does our understanding of this question influence our work in this field as artists? Many research scholars interrogate the interrelation between immersive practices and politics, cultural theory and society have attempted to answer this question, along with further questions such as β€˜can immersive arts be considered a new genre?’ This new field is layered with many perspectives and often conflicting positions. You are situate your own artistic practice, and the work of others, within this network of responses.
This offers you a starting point when you review emerging practices, particularly considering the audience experience, interpretation, and issues around inclusivity. It also offers a sound basis for continued higher level research and prepares you to have a knowledge of the field that can support funding applications.
Your assessment is a 5,000 word essay or research proposal.

Launchpad: Exit to Industry

This module supports a strategic career vision related to the media and events industries. You are supported through a series of workshops You produce a range of professional assets designed to support your career aspirations through work and analysis of practice/work related practice.
Your assessment is 100% ICA professional portfolio and exit strategy.

Live Immersive Event

You explore the work of companies creating interactive/audience centric performances and events, exploring the impact of theatrical components and interactive tools on the live audience experience.
You create a small scale live immersive event/performance in response to the module content and critically reflect on your creative process and the audience experience.
Your assessment is 100% ICA by presentation of a final live immersive event/performance and a mock funding application.

Master's Project: Immersive Events

You undertake a practical project in the field of immersive events.
You develop an individual research proposal, which identifies a research area to be addressed through delivery of a practice/work based project. This research may support a commercial brief or work towards an academic research question. You demonstrate your ability to work at an advanced level by creating work that gives evidence of a high level of originality and an innovative approach to a creative brief.
You interrogate and apply appropriate practice as research frameworks, engage in thorough and comprehensive project planning and deliver an immersive experience project. You critically reflect on your work and present your research findings.
Your assessment is a project based on your development and research with accompanying professional documentation as appropriate (for example permissions, agreements, rights clearance).

The Visual Identity

You create a piece of illustrative art to communicate an original idea or story developed from a topic of specific interest.

You research and analyse your area of interest and develop a range of creative responses. You express your ideas in novel, original and visually idiosyncratic ways.

You demonstrate a high level of professional competence and willingness to experiment with a range of visual approaches.

You explore a range of publishing venues including online and print.

You critically reflect on your work to promote further development and appropriate professional skills.

Your assessment is a piece of sequential art and a reflective document.

Virtual Reality

You undertake a multidisciplinary group project where you apply your individual area of expertise to the platform of Virtual Reality (VR) or Augmented Reality (AR). You focus on integrating and applying existing skills from multiple disciplines and applying them in a VR context. You research and develop a VR, AR or immersive experience. You research, analyse, and evaluate a broad range of VR and AR systems, as well as learning how to synthesise and reflect on your own contribution for immersive systems within your discipline.
Your assessment is 100% ICA, with a group project including product demonstration and actual immersive experience, an individual portfolio and individual written report.

 

Advanced practice

Internship

Internship is normally a six month period of placement working in a host organisation where you usually receive a salary. You gain practical experience over a substantial period of time, enhance your employability and put your academic learning into practice. The placement office identify suitable placements, but you can also submit relevant placement opportunities for consideration. You are interviewed and selected by the host organisation.

 

Modules offered may vary.

How you learn

You learn about concepts and methods primarily through keynote lectures and tutorials using case studies and examples. Lectures include presentations from guest speakers from industry. Critical reflection is key to successful problem solving and essential to the creative process. You develop your own reflective practice at an advanced level, then test and assess your solutions against criteria that you develop in the light of your research.

Work placement

Advanced practice

There are a number of internship options, including:

Vocational internship – spend one semester working full-time in industry or on placement in the University. We have close links with a range of national and international companies who will offer you the chance to develop your knowledge and professional skills in the workplace through an internship. Although we cannot guarantee internships, we provide you with practical support and advice on how to find and secure your own internship position. A vocational internship is a great way to gain work experience and give your CV a competitive edge.

Research internship – develop your research and academic skills by undertaking a research internship within the University. Experience working as part of a research team in an academic setting. Ideal for those who are interested in a career in research or academia.

Entry requirements

You will normally have a first degree in related discipline (2.2 minimum) or relevant experience or equivalent qualifications.

In addition, international students will require IELTS 6.0 or equivalent.

For additional information please see the entry requirements in our admissions section

International applicants can find out what qualifications they need by visiting Your Country

Course information

Full-time

  • within 1 year (September start), 16 months (January start) or 2 years with advanced practice (September or January start)

More full-time details

2018 entry

Part-time

  • Up to 3 years (can be completed in 2 years if preferred)

More part-time details

2018 entry

  • Enrolment date: September and February
  • Admission enquiries: 01642 342639
  • Fee for UK/EU applicants: £561 per 20 credits
    More details about our fees

Contact details

Further information