Part-time study
     

Media & Journalism

MA Multimedia Public Relations

  • 2 years
  • Enrolment date: September
  • Admission enquiries: 01642 384019
  • E: arts@tees.ac.uk
 

If you are a graduate aiming for a career in public relations, this is the course for you. The media and public relations industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia skills and knowledge. This course explores the changing nature of the media landscape in the 21st century and develops your professional skills and experience.

What you study

We produce graduates who are confident multimedia professionals, with a range of higher-level professional skills and a reflective awareness of contemporary issues in the field. The course focuses on new and emerging areas within the discipline, from both a practical, professional perspective and from a critical, analytical point of view. We develop reflective practitioners with sophisticated transferable skills, and the ability to take responsibility for their own future learning and development.

The first stage comprises three 20-credit modules, one 40-credit module and one 20-credit option module. In the second you complete a final 60-credit project.

How you learn

As a vocational degree, there is a great deal of emphasis on practical work-related learning. More traditional lectures and seminars are also employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the degree that you engage in reflective practice which informs your future personal development.

How you are assessed

A range of assessment methods is used, ranging from practical production tasks to traditional essay assignments. You produce a portfolio of journalism addressing a range of styles, genres, platforms and audiences, and are expected to demonstrate an appropriate level of competence in shorthand to support your news gathering activities. You produce an essay on a topic related to PR theory and a formal business report on a new media application in an organisational context.

You deliver a formal presentation or seminar paper on an area of interest, and write an academic essay, which helps provide a broader context for the practical work undertaken for your Final Project. You prepare for your Final Project by keeping an online reflective journal, helping to articulate your learning and develop your understanding of research methods.

For your Final Project, you are given a specific case study and asked to research, analyse and devise a SMART (specific, measurable, achievable, relevant and time-based) PR campaign, which will be justified by a theoretical rationale.

Career opportunities

A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries.

Entry requirements

You will be evaluated on an individual basis and the level of your achievement, experience and suitability for the degree will be properly assessed. You should normally have a first or 2.1 in a recognised undergraduate programme.

For additional information please see the undergraduate and postgraduate entry requirements in our admissions section

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