Business, Accounting, Leadership & Management

This MSc introduces you to the managerial aspects of marketing and demonstrates how theoretical concepts are applied in the practical arena. You are encouraged to challenge contemporary marketing thought in all modules and are given the opportunity to undertake a live marketing consultancy project.

You will be well suited to this course if you are a business graduate or a graduate from a related discipline who wants to pursue a career in marketing. It is also ideal if you are already working in a marketing environment.

What you study

Expect leading-edge modules and the programme incorporates a number of topical live projects to give you practical experience of strategic marketing issues.

How you learn

Modules are taught via lectures, seminars, practical workshops and group work. Teaching staff adopt a range of web-based technologies to deliver module content, assess, provide feedback and communicate with students.

How you are assessed

Assessment methods vary according to the module studied and include formal examinations, in-course work and presentations.

Professional accreditation

This programme has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing. In addition, there is also the opportunity to gain a Certificate in Direct Marketing Principles from the Institute of Direct Marketing.

Career opportunities

This programme equips you with the necessary skills and knowledge to pursue a career in marketing, either within specialist areas such as advertising or market research, or within a general marketing function. It is relevant to the private and public sectors, as well as profit and non-profit organisations.

Entry requirements

Applicants will normally have one of the following qualifications:

• an honours degree or equivalent in a business-related discipline
• a relevant postgraduate qualification
• a professional qualification.

Applicants without formal qualifications but with significant work experience are encouraged to apply.

For additional information please see the undergraduate and postgraduate entry requirements in our admissions section

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