Postgraduate study
Business, Accounting, Marketing & Enterprise

MSc International Management (Digital Business)

This programme equips you with an in-depth knowledge of the global marketplace with a specialist focus on the role of digital business technologies in the running of global businesses.

Course information

Full-time

  • within 1 year

More full-time details

2019 entry

Part-time

  • 2 years

More part-time details

2019 entry

  • Year 1: Tuesday afternoons, both semesters; Year 2: Thursday afternoons, both semesters. Classes usually run from 12.00pm and can finish any time up to 8.00pm.
  • Enrolment date: September
  • Admission enquiries: 01642 342312
  • Semester dates
  • Fee for UK/EU applicants: £655 per 20 credits
    More details about our fees

Contact details

Further information

 

You develop a wide range of business and technical skills, including working effectively within international business management project teams. It will appeal to those seeking to pursue a career in digital business, e-commerce, digital marketing and business operations.

This course provides clear links between theory and international business practice and places discussion of relevant management techniques and themes in the context of the international stage. Furthermore, with a specialist focus on digital business you learn to implement digital business plans in a contemporary international business management environment.

You develop your understanding of strategic and change management alongside cross-cultural and international aspects of business. You reflect on the main functional areas of international business and integrate theoretical knowledge with practical enterprise skills in a global context as well as developing strategic thinking in digital business.

Course structure

Core modules

Building an e-Commerce Business

This module brings together an understanding of business planning, management and marketing with the key technical skills required to create a practical e-commerce business presence. You examine a range of digital technology solutions and their practical business uses in support of the e-commerce part of the business. Topics covered include buying and selling online, digital marketing, branding and advertising, integration with backroom systems, and the legal issues pertaining to undertaking global online business.

Business Research Methods

This module develops your awareness and understanding of the factors that impact research design for business and management students. You explore the ethical principles underpinning business research, research methodologies, data type, collection and analysis, research methods and how to present a research proposal and dissertation.

Developing Self and Others

Using a range of self-diagnostic tools to evaluate your personal strengths and areas for development, you develop a strong sense of awareness of your own skills and values and are introduced to a range of alternative debates on individual, group, leader and organisational behaviour. The skills developed will help your ability to perform effectively over time, with an awareness of differing cultural contexts and operating environments.

Digital Business Models

The module seeks to explain the emerging business models that are enabled by information technologies in the internet age. It provides a way of thinking and crafting strategy that transforms digital opportunities into sustainable competitive advantages. You will be equipped with critical theories and concepts to analyse and differentiate the strategic values of emerging technologies (cloud computing, social media, big data, the internet of things etc), and evaluate different methods of aligning technological opportunities with business strategy. By examining the business models and strategies of a wide range of internet business, you will be capable of not only identifying the patterns and explaining the mechanisms by which internet business evolves, but also, more importantly, critically evaluating the strategic choices to effectively convert digital opportunities into competitiveness.

Dissertation

You will integrate your learning and development and synthesise knowledge and understanding of theory and practice through its application to organisational issues, which are demonstrably concerned with development within the organisation. You are supported throughout the process by a supervising tutor who will monitor progress and ensure that you are appraised of your on-going performance. Usually the dissertation should be completed within one year.

Global Business Environment: Culture, Management and the Economy

You develop a critical understanding of the international business environment, concentrating particularly on the impact of cultural differences on individuals and organisations, and the effects of developments in the global economy. Teaching on the module is divided into two parts. The cultural aspects look at topics such as the nature of culture and its implications for management, communication, conflict and negotiation. The economics part develops the tools needed to analyse some of the principal issues facing business in the global economy, for example, international trade, economic development and growth, shifts in world economic activity and the effects of policies on the environment.

Managing in a Challenging Environment

You develop a systematic understanding of the nature of organisations and how they function and a critical awareness of the current challenges facing contemporary organisations. You are encouraged to critically reflect on the leadership skills and values required to better support organisations through the difficult challenges they may encounter.

 

Modules offered may vary.

How you learn

This programme enables you to develop a comprehensive knowledge and understanding of international management and broad digital business themes as well as a range of practical, professional and key transferable skills.

  • Interactive classroom sessions deliver the relevant subject knowledge and allow you to explore and apply theory to real examples.
  • You engage in group work, class debate, employer projects, case studies analysis and research.
  • The dissertation requires the use of a range of cognitive and intellectual skills and you need to demonstrate the ability to produce a substantial piece of self-directed work.

How you are assessed

The assessment strategy has been designed to assess your subject-specific knowledge, cognitive and intellectual skills and transferable skills applicable to the workplace. The strategy ensures that you are provided with opportunities for feedback to assess your learning and guide you with the final assessments for each module.

The assessments include assignments, business reports, case studies, presentations, a research proposal and literature review, and the production of a dissertation. The assessments may include individual or group essays or reports.

Career opportunities

Successful completion of this programme opens up opportunities in international business and management and digital business.

Entry requirements

The normal entry requirement is one of the following:

  • an honours degree (at least a 2:2)
  • a post-experience or professional qualification
  • equivalent qualifications (including international qualifications).

For EU and international students, an IELTS score (or equivalent) of 6.

For additional information please see the entry requirements in our admissions section

International applicants can find out what qualifications they need by visiting Your Country

Course information

Full-time

  • within 1 year

More full-time details

2019 entry

Part-time

  • 2 years

More part-time details

2019 entry

  • Year 1: Tuesday afternoons, both semesters; Year 2: Thursday afternoons, both semesters. Classes usually run from 12.00pm and can finish any time up to 8.00pm.
  • Enrolment date: September
  • Admission enquiries: 01642 342312
  • Semester dates
  • Fee for UK/EU applicants: £655 per 20 credits
    More details about our fees

Contact details

Further information