Postgraduate study
Business, Accounting, Marketing & Enterprise

MSc International Management (Marketing Management)

This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

Course information

Full-time

  • 1 year

More full-time details

2018 entry

Part-time

  • 2 years

More part-time details

2018 entry

  • One afternoon and evening per week
  • Enrolment date: September
  • Admission enquiries: 01642 342308
  • Fee for UK/EU applicants: £561 per 20 credits
    More details about our fees

Contact details

Further information

 

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.

The applied nature of the course is considered to be one of the highlights of the programme, enabling you to work on live projects. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into practice.

The Marketing Analytics in Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer-service objectives.

The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.

Course structure

Core modules

Business Research

This module develops your awareness and understanding of the practical considerations that underpin business management research. You explore the purpose, logic, process and output of research, the ethical principles underpinning business research, the practicalities that influence research design, including researcher skills, timescales and costs, and how to use academic and practitioner literature to support research design.

Business Research Methods

This module develops your awareness and understanding of the factors that impact research design for business and management students. You explore the ethical principles underpinning business research, research methodologies, data type, collection and analysis, research methods and how to present a research proposal and dissertation.

Developing Self and Others

Using a range of self-diagnostic tools to evaluate your personal strengths and areas for development, you develop a strong sense of awareness of your own skills and values and are introduced to a range of alternative debates on individual, group, leader and organisational behaviour. The skills developed will help your ability to perform effectively over time, with an awareness of differing cultural contexts and operating environments.

Dissertation

You will integrate your learning and development and synthesise knowledge and understanding of theory and practice through its application to organisational issues, which are demonstrably concerned with development within the organisation. You are supported throughout the process by a supervising tutor who will monitor progress and ensure that you are appraised of your on-going performance. Usually the dissertation should be completed within one year.

Global Business Environment: Culture, Management and the Economy

Managing in a Challenging Environment

You develop a systematic understanding of the nature of organisations and how they function and a critical awareness of the current challenges facing contemporary organisations. You are encouraged to critically reflect on the leadership skills and values required to better support organisations through the difficult challenges they may encounter.

Marketing Analytics in Practice

Strategic Marketing in Practice

 

Modules offered may vary.

How you learn

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

How you are assessed

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

Career opportunities

This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organisations.

Entry requirements

The normal entry requirement is one of the following:

  • an honours degree (at least a 2:2) in a relevant/related discipline
  • a post-experience or professional qualification
  • equivalent qualifications (including international qualifications)

Applicants without these formal qualifications but with significant work experience are encouraged to apply.

For additional information please see the entry requirements in our admissions section

International applicants can find out what qualifications they need by visiting Your Country

Course information

Full-time

  • 1 year

More full-time details

2018 entry

Part-time

  • 2 years

More part-time details

2018 entry

  • One afternoon and evening per week
  • Enrolment date: September
  • Admission enquiries: 01642 342308
  • Fee for UK/EU applicants: £561 per 20 credits
    More details about our fees

Contact details

Further information