Postgraduate study
Business, Accounting, Marketing & Enterprise

MSc International Management (Marketing Management)

This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

Course information

Full-time

  • 1 year

More full-time details

January 2018 entry

September 2018 entry

Part-time

  • 2 years

More part-time details

September 2018 entry

  • One afternoon and evening per week
  • Enrolment date: September
  • Admission enquiries: 01642 384491
  • Fee for UK/EU applicants: £561 per 20 credits
    More details about our fees

Contact details

Further information

  • Facilities

    Your subject, your course

    Elaine Fryett, Head of Department (Business Management), introduces our range of undergraduate courses.

 

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It is also ideal if you are already working in a marketing environment.

The course is the ideal foundation for students from a business or marketing background who are looking to develop management or marketing careers, but who do not yet have significant experience.The marketing consultancy project is considered to be one of the highlights of the programme, enabling you to work on live consultancy projects with local SMEs. Mentoring by local CIM practitioners through the Marketing Consultancy module links with the activity generated through Teesside Marketing Clinic. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into practice. The Digital Marketing Theory and Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer service objectives. Search engine optimisation, customer acquisition and retention, display advertising, advergaming, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and etailing are all explored in detail.

The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.

Course structure

Core modules

Business Research

This module develops your awareness and understanding of the practical considerations that underpin business management research. You explore the purpose, logic, process and output of research, the ethical principles underpinning business research, the practicalities that influence research design, including researcher skills, timescales and costs, and how to use academic and practitioner literature to support research design.

Business Research Methods

This module develops your awareness and understanding of the factors that impact research design for business and management students. You explore the ethical principles underpinning business research, research methodologies, data type, collection and analysis, research methods and how to present a research proposal and dissertation.

Digital Marketing Theory and Practice

The module describes and evaluates the ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer service objectives. The four stages of delivering an online customer experience, including analysis of customer needs, design of the website structure and layout and creating the site will be considered.

You examine the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated online and offline marketing programmes and campaigns. Search Engine Optimisation (SEO), customer acquisition and retention, display advertising, advergaming, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and etailing are all explored in detail. You also consider ways in which digital channel performance can be monitored, evaluated and improved.

Dissertation

You will integrate your learning and development and synthesise knowledge and understanding of theory and practice through its application to organisational issues, which are demonstrably concerned with development within the organisation. You are supported throughout the process by a supervising tutor who will monitor progress and ensure that you are appraised of your on-going performance. Usually the dissertation should be completed within one year.

Managing People in Organisations

Managers in organisations recognise that, if they are going to be successful, they need to tap into the skills and knowledge of their employees. How are they going to do this? This question has been at the centre of management thought over the course of the last century. Human resource management, as an academic discipline and a professional practice, explores the various dimensions of this question. In this module you consider, evaluate, analyse and apply a set of principles, values and approaches to leading and managing people. You look at how people can maximise their added-value to their own development and to corporate goals.

Marketing Consultancy

This module is project based and will be carried out by small groups of students in response to a brief from a client. You are required to take a brief from a client, formulate a structured and systematic marketing research plan and produce a strategic marketing report in response to the clients' needs. The module will be delivered in conjunction with the Teesside Marketing Clinic, giving you the opportunity to work with clients and also undergraduate student members.

Marketing Principles and Practices

You develop an understanding of the importance of marketing within a range of organisations and the critical factors for consideration as a marketing manager. This module will be the theoretical underpinning of marketing on your programme and will allow you to develop your knowledge and application of skills within further modules of study. You gain an understanding of the key ethical considerations relating to marketing.

Strategic Management in an International Context

The module develops your awareness of the principles of strategic analysis, design and implementation in an international context.

 

Modules offered may vary.

How you learn

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

How you are assessed

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

Career opportunities

This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organisations.

Entry requirements

The normal entry requirement is one of the following:

  • an honours degree (at least a 2:2) in a relevant/related discipline
  • a post-experience or professional qualification
  • equivalent qualifications (including international qualifications)

Applicants without these formal qualifications but with significant work experience are encouraged to apply.

For additional information please see the entry requirements in our admissions section

International applicants can find out what qualifications they need by visiting Your Country

Course information

Full-time

  • 1 year

More full-time details

January 2018 entry

September 2018 entry

Part-time

  • 2 years

More part-time details

September 2018 entry

  • One afternoon and evening per week
  • Enrolment date: September
  • Admission enquiries: 01642 384491
  • Fee for UK/EU applicants: £561 per 20 credits
    More details about our fees

Contact details

Further information