Postgraduate study
Media & Communications

MA Digital Media and Communications

If you are a graduate aiming for a career in public relations, this is the course for you. The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge.

Course information

Full-time

  • within 1 year

More full-time details

2018 entry

Part-time

  • 2 years

More part-time details

2018 entry

  • Enrolment date: September
  • Admission enquiries: 01642 342639
  • Fee for UK/EU applicants: £561 per 20 credits
    More details about our fees

Contact details

Further information

  • Facilities

    Media & Communications

    Study media at Teesside University and you can use our convergent newsroom, broadcast news studio, multimedia publishing studios and computer suites.

 

This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience.
This course gives graduates the freedom to develop up-to-date skills and specialisations for the global digital communications industry.

Working with an academic team, which includes professional journalists, digital content producers and public relation's professionals; you are supported to develop your craft in the latest storytelling techniques to forge a successful career in digital media.

You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop your academic skills and writing.

This course is primarily taught in Teesside's purpose built digital working-environments, developing skills in creating meaningful content, which attracts an audience. This course attracts graduates from all over the world and students are offered the opportunity to build a portfolio of work that translates globally.

Course structure

Core modules

Digital Platforms and Production

Digital Platforms: Develop and Launch

Global Communications

Launchpad: Exit to Industry

This module supports your strategic career vision in the media and events industries. You are supported and guided through a series of workshops to produce a range of professional assets, designed to support your career aspirations through work and analysis of practice/work related practice.
Your assessment is professional portfolio and exit strategy.

Masters Project: Digital Media and Communications

Researching Communications

You engage with key contemporary issues and debates in a converged multimedia news and communications landscape. You develop a systematic and critical understanding of the transition and convergence of the media industry, journalistic and public relations practice, with emphasis on digital innovation. You explore how market forces, media ownership, journalistic and communications practice, audience and technology can impact on producing and disseminating journalism, public relations and communication.

User Experience for Digital Communications

 

Advanced Practice

Internship

Internship is normally a six month period of placement working in a host organisation where you usually receive a salary. You gain practical experience over a substantial period of time, enhance your employability and put your academic learning into practice. The placement office identify suitable placements, but you can also submit relevant placement opportunities for consideration. You are interviewed and selected by the host organisation.

 

Modules offered may vary.

How you learn

Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.

How you are assessed

Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory and a formal business report on a new media application in an organisational context.

You write an academic essay which helps provide a broader context for the practical work undertaken for your Final Project.

For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client.

Career opportunities

A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries.

Graduates have forged successful careers internationally, including China, Malaysia, Nigeria and the Middle East. This course has also attracted those currently working in the media industry or looking to translate their experiences working in other countries to the UK jobs market.

Entry requirements

You are evaluated on an individual basis and the level of your achievement, experience and suitability for the degree is properly assessed. You should normally have a good honours degree (at least a 2.2) in a subject related to the field of study.

For additional information please see the entry requirements in our admissions section

International applicants can find out what qualifications they need by visiting Your Country

Course information

Full-time

  • within 1 year

More full-time details

2018 entry

Part-time

  • 2 years

More part-time details

2018 entry

  • Enrolment date: September
  • Admission enquiries: 01642 342639
  • Fee for UK/EU applicants: £561 per 20 credits
    More details about our fees

Contact details

Further information