FdA Travel and Tourism modules
Fundamentals of Marketing
Other modules on this course
Year 1 core modules
- Fundamentals of Marketing
- ICT in Travel and Tourism
- International Travel Affairs 1
- Managing and Developing People
- Managing Financial Resources
- Self Analysis and Career Development
Year 2 core modules
- Conference and event management
- International Travel Affairs 2
- Managing Customer Service for Travel and Tourism
- Tourism Development
- Work Related Project
Modules offered may vary.
This module aims to provide an introduction to the main principles of marketing as it impacts on a changing and competitive environment. It also aims to define its relationship between the organisation and the outside world. The module will focus on the fundamental principles of marketing and will challenge conventional thinking suggested by relationship marketing theory. In addition, the module will focus on a range of topical issues, as well as advertising, public relations and retailing in marketing and in so doing, will expose students to areas of marketing that they may wish to study further.