
Year 1 core modules
Year 2 core modules
Final-year core modules
and one optional module
Modules offered may vary.
This module will develop your understanding of how to apply public relations and promotions within the context of sports marketing. You will learn about the role of developing sports marketing strategies and long-term relationship building strategies. The module also analyses how you can use public relations in the sports industry to raise awareness, inform and educate, build trust, make friends, give people a reason to support and create fan acceptance.