BA (Hons) Business Management modules
Integrated Marketing Communications
Other modules on this course
Year 1 core modules
- Accounting, Information and the Organisation
- Business and the Economy
- Business Decision Making
- Fundamentals of Marketing
- Managing and Developing People
- Personal and Team Effectiveness
Year 2 core modules
- Enhancing Employability
- International Dimensions of Business
- Leadership and Mentoring
- Planning for Business Operations
and two optional modules
- Advertising Insights
- Contemporary Issues in HRM
- Cyber Crime and Security
- E-business Management
- Managing Change
- Principles and Practice of Marketing
Final year core modules
- Business Research and Project
- Critical Perspectives in Leadership and Management
- Strategic Management
and two optional modules
- Concepts and Principles of International Management
- Current Issues in Business Ethics and CSR
- Digital Marketing
- Marketing Applications
- Project Management
- Work and Organisational Psychology
Modules offered may vary.
This module introduces you to the concept of integrated marketing communications (IMC). IMC is seen as recognising the need to plan marketing communications to work together to optimum effect. You will study planning concepts and consider a range of marketing communication tools.