BA (Hons) Business Management modules
Marketing Applications
Year 1 core modules
- Accounting, Information and the Organisation
- Business and the Economy
- Business Decision Making
- Fundamentals of Marketing
- Managing and Developing People
- Personal and Team Effectiveness
Year 2 core modules
- Enhancing Employability
- International Dimensions of Business
- Leadership and Mentoring
- Planning for Business Operations
and two optional modules
- Advertising Insights
- Contemporary Issues in HRM
- Cyber Crime and Security
- E-business Management
- Managing Change
- Principles and Practice of Marketing
Final year core modules
- Business Research and Project
- Critical Perspectives in Leadership and Management
- Strategic Management
and two optional modules
- Concepts and Principles of International Management
- Current Issues in Business Ethics and CSR
- Digital Marketing
- Marketing Applications
- Project Management
- Work and Organisational Psychology
Modules offered may vary.
Marketing Applications gives you the scope to develop analytical skills, practice decision making and consolidate your understanding of marketing as a managerial activity of corporate relevance. The module also aims to ensure that you understand the marketing planning process, and encourages you to think in strategic terms about the problems facing marketing managers in today’s changing and turbulent market conditions. Case studies of increasing depth and complexity are used and are a crucial component of this module. The case method encourages you to be an active decision-maker in marketing strategy, to analyse relevant data and apply the theories, concepts and analytical techniques discussed in class and readings.