BSc (Hons) Computing modules
Web Optimisation Strategy
Year 1 core modules (ICT and networks)
- Computer and Mobile Technologies
- Introduction to Networks and Computer Security
- Rapid Development Tools
- Systems Design and Databases
Year 1 core modules (Computer science)
- Introduction to Networks and Computer Security
- Java Programming or C++ programming
- Systems Design and Databases
Year 1 core modules (Games programming)
Year 1 core modules (Software development and networks)
- Introduction to Networks and Computer Security
- Java Programming
- Rapid Development Tools
- Systems Design and Databases
- Web Development
Year 2 core modules (ICT and networks)
Year 2 core modules (Computer science)
Year 2 core modules (Games programming)
Year 2 core modules (Software development and networks)
- Advanced Java Programming
- Cloud and Web Services
- Enterprise Project
- Networks and Communications
- Rapid Development Tools
Final-year core modules (ICT and networks)
Final-year core modules (Computer science)
Final-year core modules (Games programming)
Final-year core modules (Software development and networks)
- Advanced Database Systems
- Advanced Networks
- Computing Project
- ICT Service Management
- Web Optimisation Strategy
Modules offered may vary.
Web Optimization Strategies provides you with a greater understanding of the need to develop for search engines as well as human users. We demonstrate how web marketing techniques, web analytics to evaluate performance and SEO strategy, when implemented through coding and content optimisation solutions, can improve website performance – building more traffic, converting users to customers and improving search engine visibility.
You apply your knowledge and skills through a case study that involves the creation of a marketing strategy to optimise the performance of a web application. The strategy includes defining business goals, analysis of goals via metrics, designing a search engine friendly content and navigation strategy, and evaluating its effectiveness.
You are assessed by an individual in-course assessment that comprises of two components. Component one requires the creation of the marketing strategy and a web application developed in HTML5 and CSS3. Component two allows you to evaluate your web application against the web marketing strategy.