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- 01642 342861
- Job title:
- Senior Lecturer in Corporate Strategic Management
- Teesside University Business School
- Research institute:
- Institute of Design, Culture and the Arts
About Jill Ross
Jill Ross is based in Teesside University Business School, but has a background in garment production and technology. Her interest in garments and fashion has continued although she is now more concerned with aspects of marketing. She teaches modules that provide a broad overview of marketing as well as more specialised aspects such as branding.
Jill is investigating the concept of the ‘value’ brand and its purchasing effects on young adults in collaboration with Rod Harradine. The research involves undertaking wearer trials of specific value brand clothing to monitor reactions of both the wearer and their peers. One specific aspect they are considering is the way in which perceptions act as a barrier to the brand in terms of the purchasing decision. The aim is to consider the range of attributes and benefits that consumers associate with value brands in the clothing sector and to develop a new classification of such brands based on these findings.
View Jill Ross' publications on TeesRep