Teesside University Business School
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Dr Azar Shahgholian

Senior Lecturer in Digital Marketing & Digital Business

Azar Shahgholian

About Azar Shahgholian

Dr Azar Shahgholian is a senior lecturer in Digital Marketing and Digital Business the School of Social Sciences, Business & Law, Teesside University, Middlesbrough, UK. Her main areas of research are Data Science, Big Data Analytics and Business Information Systems. More specifically her expertise lies in the areas of information retrieval, data-mining and sentiment analysis and she has a keen interest in the development and use of these techniques in business domains. She has published in mentioned areas and has served on scientific committee on number of conferences.

Research interests and activities

  • Big Data Analytics
  • Data Mining
  • Sentiment Analysis
  • Social Network Analysis
  • Business Analytics
  • Information Management



Sheydaei, N., Saraee, M. & Shahgholian, A., 2014. A novel feature selection method for text classification using association rules and clustering. Journal of Information Science. 41 (1), pp. 3-15. DOI: 10.1177/0165551514550143

Conference papers:

Shahgholian, A. (2017). The Effect of Board Roles on Firm Environmental Governance. The 2017 Academy of Management Meeting, 4-8 August, Atlanta, Georgia.

Quboa, Q., Saadouni, B., Shahgholian, A., & Mehandjiev, N. (2017). Detecting Underwriters Stabilisation Trades: A Clinical Study. In S. Feuerriegel, &D. Neumann (Eds.), Enterprise Applications, Markets and Services in the Finance Industry: 8th International Workshop, FinanceCom 2016, Frankfurt, Germany, December 8, 2016, Revised Papers. (Lecture Notes in Business Information Processing; Vol. 276). Springer International Publishing. DOI: 10.1007/978-3-319-52764-2.Publication link: 42d1020e-ecf2-4ebc-a098-6882124010b8

Shahgholian, Azar; Muscalu, R; Theodoulidis, Babis (2014). The impact of social networks of SP1500 companies vision on environmental governance. Tadeusz, Marek.5th International Conference on Applied Human Factors and Ergonomics (AHFE),19-23 July 2014, Jagiellonian University Kraków, Poland; AHFE ISBN:978-1-4951-2110-4; 2014.

Shahgholian, A., Theodoulidis, B. and Diaz, D. (2014). Environmental Performance: A case study of the impact of Social Networks and Environmental Governance. In 49th Annual Meeting, 3-5 September 2014, Barcelona, Spain. 2014.

Diaz, D., Theodoulidis, B. and Shahgholian, A. (2013). Social Networking Influence on Environmental and Corporate Performance. Business Informatics (CBI 2013), pp.63–68. DOI:10.1109/CBI.2013.18.

Shahgholian, A., Theodoulidis, B., Bansal, U. (2012). Social Network Evolution: A Case Study of UK Directors. Third International Conference on Services in Emerging Markets (ICSEM). 12-15Dec. 2012, Mysore: IEEE, pp. 107–114. DOI: 10.1109/ICSEM.2012.22.

In the news

  • Data-driven approach to digital marketing
    SME, online, 11/05/2018
    Dr Azar Shahgholian discusses using data in digital marketing.