Teesside University is helping high-end, point-of-sale printing company Simpson Group to keep high-street store signage up to date. It is supporting the company to bring together information about signage and in-store advertising for a range of well-known brands and retailers.
A three-way relationship between Simpson Group, a Teesside University academic and a graduate developed a web-based store profiling system. This enables the company to develop and maintain customer relationships with the many major brands and retailers it works with.
Teesside University graduate Srikanth Kataram has been working on the project through a knowledge exchange internship (KEI). Simpson’s store profiling system holds the requirements for each individual store. With technology changing, Srikanth has developed a new system to help bridge those innovations.
‘The partnership with Teesside University has continued to work well. Knowledge transfer programmes are a good way of introducing graduates to the business, with academic support for the practical work they are involved in.'
'Simpson Group needed a solution for in-store point-of-sale promotional materials specific to each location and store. We have helped them consolidate existing contracts and move into new markets with improved processes. We developed a programme to understand the dynamics, location and needs of each retailer.'
This project is part-financed by the European Regional Development Fund (ERDF), managed by the Department for Communities and Local Government, securing £300m investment.
The project will make a major contribution to the ambition of the ERDF Competitive Programme 2007-13 and by increasing the numbers and survival of business start ups in the region and increasing business productivity.