Redcar-based Guardian Marine Testing Ltd (GMT) is working with Teesside University to develop its marketing and sales processes and grow its customer base worldwide.
GMT specialises in global marine fuel analysis. It wanted to further invest for growth by enhancing its marketing and sales function. The project involves creating and maintaining a dedicated client relationship management system allowing the firm to continue communicating efficiently with an increasing client list.
GMT’s main business is to test fuels used by ships and confirm they are safe to use. The vast majority of its business involves overseas customers, from ship owners to anyone involved in buying or using marine fuels.
Teesside University was able to help through a knowledge exchange internship, part funded by European Regional Development Fund. The internship involved a six-month graduate placement for Jamie Stevenson, working with academic Dawn McCartie, senior lecturer in marketing and research in the University’s Business School.
Jamie graduated from Teesside University with an MSc Management. He has been involved in developing and maintaining the client relationship management system which GMT can incorporate into its existing marketing strategy. He has been able to take knowledge from his academic studies and bring that to the business.
GMT is now winner of the North East Exporter of the Year award. The company has more than doubled its sales in a year, 99.3% of which related to export sales.
‘It has allowed us to have assistance in looking at a most important factor – and also gain a valuable resource at a reasonable cost, which has contributed to our operations from day one.'
This project is part-financed by the European Regional Development Fund (ERDF), managed by the Department for Communities and Local Government, securing £300m investment.
The project will make a major contribution to the ambition of the ERDF Competitive Programme 2007-13 and by increasing the numbers and survival of business start ups in the region and increasing business productivity.