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Undergraduate study

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Scarlett Reeves

BA (Hons) Marketing

Scarlett's degree has really helped her develop her knowledge and skills - she's now up and running with her own marketing agency.

I’d absolutely recommend Teesside University to anybody looking to achieve an exceptional degree and gain industry experience.

Scarlett Reeves

Why did you choose Teesside University?

I wanted to get my degree so that I had some solid marketing foundations to build my career on. For several reasons Teesside University was my only choice when I applied for university.

I was determined to continue working full-time whilst studying – going to Teesside University, which is close to my work, allowed me to do this. I was also attracted to the unique emphasis that Teesside University places on gaining employability skills. And due to my grades I could access several scholarships if I applied to Teesside – knowing I could get this financial support during my degree really helped towards my decision. Finally, I couldn’t fault the University when I visited its open days. The campus and facilities are exceptional and it was clear that the staff went above and beyond for their students.

Would you recommend Teesside University to others?

I’d absolutely recommend Teesside University to anybody looking to achieve an exceptional degree and gain industry experience.

I’d particularly recommend my marketing degree because it exposes you to a range of core concepts and gives you a solid, practical understanding of the marketing environment. It also gives you a strong set of transferrable skills that can be seamlessly translated into real business scenarios.

My experience at Teesside has helped me to develop my skills so much that I’ve now established my own marketing agency. I’ve been able to secure some fantastic local clients and apply the knowledge I’ve gained through my studies.

Why did you choose to study marketing?

The marketing course at Teesside covers so many concepts that I’m interested in. Marketing has no limits, and trends in the industry are constantly evolving meaning there will always be something new to learn.

Every business incorporates marketing in some shape or form, and for many businesses, marketing is key to their success. I find marketing concepts fascinating and I find the impact that marketing can have on an organisation really exciting.

What’s the best thing about your course?

The best thing about my course is that there are so many opportunities to apply my academic learning in a practical way. If you put a lot into the course you can get so much back. I feel like I’m guaranteed to leave University with more than just a degree certificate.

I’ve loved most aspects of my course. One of my favourite modules has been Marketing Planning Application. This module allowed me to synthesise my learning and apply it to a live marketing brief. I’m enjoying my dissertation too – it’s extremely challenging but being able to conduct my own research and study something I’m really passionate about is very rewarding.

What do you think about the University’s campus?

Teesside’s campus does not get enough credit! The Students’ Union is a brilliant venue, it attracts some big artists and the freshers’ events are excellent. I lived at home but I still felt part of the University community and I had a great time during the freshers’ and welcome period. The Students’ Union also organises an end of term party called final fling – there’s a great vibe across campus throughout the event. There’s lots of live music and different kinds of food, it’s my favourite event and it’s a great chance to celebrate completing a year of hard work at University.

The library at Teesside is a really fantastic resource. It’s recently been refurbished to a high standard and it’s made it even more comfortable and enjoyable to spend time there. I can’t fault the facilities or the campus at all. It’s small enough to create a really friendly atmosphere but spacious enough to fit in hundreds of facilities and give each academic area its own identity.

Have you done any extracurricular activity during your studies?

Between second and third year I completed a summer placement. It presented me with so many opportunities and it taught me things that I simply couldn’t get elsewhere. I really enjoyed applying my academic learning to a live business environment. It was great to experience my work returning real results! I developed professionalism and leadership skills, I learnt how to manage a budget and motivate a team. It exposed me to lots of areas of marketing and helped me work out which area I’d like to progress to as a career.

During my studies I’ve also been a member of the Digital City Student Board. This has allowed me to meet many influential business figures. I helped to host the first ever Women in Digital event and I was really proud to showcase Teesside’s amazing digital sector.

 
 
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