Undergraduate study

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Emma Robinson

Emma graduated with a 1st class Honours degree in Marketing, hear what she has to say about the course

Emma Robinson

BA (Hons) Marketing

What brought you to study at Teesside?

My A levels included one in accounting and business, which put me off accountancy but introduced me to marketing. I applied to Teesside because it’s my local university and it has a great reputation. The course included a variety of modules, so I would learn about marketing in the wider perspective of business.

What was your placement like?

I spent the 2011-2012 academic year on placement. I worked at Horizonworks Marketing, a PR and marketing agency in Newcastle. It was hard work – full time, commuting from Middlesbrough, and still doing my weekend job – but terrific experience and a huge asset to my CV.

The placement was unpaid, but the firm paid my travelling expenses and at the end of the year they asked me to stay on for another month on pay. I ran the customer relations management (CRM) and provided web content and wrote emails to our customers. In the last month I worked on organising a conference for a client.

On top of the work, I had to write two placement reports, one of them on a chosen aspect of the work – which was CRM – and produce a portfolio. It was worth it – I got a first, and that encouraged me to achieve a first in Year 3.

What next?

It is my ambition to one day be in the Power 100 marketers and to secure a position in an international corporation such as Jaguar Land Rover or Cadburys.