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Elisavet Manoli

Elisavet was drawn to Teesside University to research with Professor Mark Davies.

PhD research

'While researching for PhD opportunities, I came across the Teesside University scholarship on Integrated Marketing Communications, supervised by Professor Mark Davies. That made my mind up.'

Elisavet Manoli

What brought you to research at Teesside University?

I’m Greek, from the town of Megara. I completed a BA in Accounting and Finance at the Athens University of Economics and Business, and then went to work in Marketing and Communications for AEK Athens, one of the top Greek football clubs. Right after I joined them, they gave me a scholarship to take an MBA focussed on the football industry at the University of Liverpool. As part of that MBA I visited every Premier League football club in England, including at that time Middlesbrough FC.

I returned to AEK and worked in PR and Corporate Social Responsibility, and then moved on to another club, Vyzas, in my hometown. But I never lost my interest in academia. In 2012 I published an article and presented two papers in a conference, which made me think of returning to university life. While researching for PhD opportunities, I came across the Teesside University scholarship on Integrated Marketing Communications, supervised by Professor Mark Davies. That made my mind up. I was awarded the scholarship and have been here since May 2013.

How is the research going?

The research is going well – I have had two articles published, and I will be presenting a paper on my research so far at a conference in Amsterdam this summer. Integrated Marketing Communications (IMC) is after all the future of marketing communications, since any organisation’s marcoms are more effective when they are integrated. Synergy can only be achieved if the organisation communicates using a single ‘one-voice’. I have also been involved in some lecturing here, while working one day a week at Middlesbrough FC as the Marketing Consultant.

I like living in Middlesbrough – the people are friendly and it has a charm. The countryside and seaside nearby are a bonus. I have international and local friends; staff, researchers, undergraduates.

What then?

I plan to complete my PhD in two years’ time. After that? I have no specific plans yet, but I’d like to keep doing a mix of both sides of my work – academia and sports – and perhaps return to Greece or stay in Britain.

 
 
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