Reducing smoking in pregnancy through embedding NICE guidance: evaluating babyClear(c)

This study reported on a new initiative (babyClear©) to reduce smoking amongst pregnant women. It is the first time that babyClear© has been evaluated as a complete intervention at scale.

The study was designed as a natural experiment, which was carried out as the intervention was introduced across an English region. An effectiveness, cost-effectiveness and process evaluation were included. It provided significant findings on embedding relevant NICE guidance and making it part of routine maternity and stop smoking services practice. The researchers worked as members of Fuse, the Centre for Translational Research in Public Health, a collaboration between the five universities in North East England.
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