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Mark Davies

01642 342903
Job title:
School of Social Sciences, Business & Law
Social Sciences, Business & Law research

About Mark Davies

Professor Mark Davies joined Teesside University Business School in August 2012, with over twenty years of experience in teaching, research and professional services in a marketing role at Loughborough University, followed by Heriot-Watt University. Mark gained his PhD at Leeds University Business School, investigating relationships between ad agencies and their clients.

Mark previously led a young research group at Heriot-Watt University, and collaborates with a number of institutions, both national and international, in reviewing, external examining, in research publication and in teaching that cover Australia, North America, and Europe. He has been visiting Professor at Strasbourg University and reviewed for funding bodies, including ESRC and Carnegie Trust.  He has published over one hundred articles, including academic-peer reviewed journals, book chapters, edited works, book, conference proceedings and working papers. Mark has presented research papers to a variety of international conferences, including ACR, BAM, EMAC, and ICORIA. He is currently on the editorial board of the Journal of Brand Management.

Internally, he is a steering group member representing business research for the university research theme Digital and Creative Economy.   

Research interests

Mark has a range of research interests that include marketing models, consumer behaviour, and relationship marketing. This work has recently appeared in Journal of Business-to-Business Marketing and International Marketing Review. He is currently a co-applicant of a British Academy Leverhulme award into consumer identity in collectibles

Mark teaches on the DBA programme which runs two colloquia per year, and is responsible for the module Preparing and Defending a Doctoral Thesis. 

Mark supervises a number of doctoral students with applications in digital marketing extending to communications, online branding, retail shopping styles, and the competitiveness of SMEs. Projects running concurrently involve leadership of digital creative entrepreneurs applied to strategic planning implementation. He is currently Director of Studies for six PhD candidates and supervisor of three DBA candidates. 

Prior to Teesside, Mark supervised two research studentships, one in the impact of word-of-mouth on the effectiveness of Twitter, and one in the effectiveness of product placement on recall scores, at Heriot-Watt University.  Recently he supervised doctoral research to completion concerning nascent graduate entrepreneurs in the creative digital industry. These roles reflect his research interests in marketing communications.

Mark doesn’t judge work on the basis of whether it can be traced to a particular methodological approach, preferring to judge on the basis of combining, where appropriate, several approaches for greater insight. His publications reflect this philosophy, encompassing both qualitative and quantitative approaches where relevant.

Enterprise interests

Mark holds a particular interest in the creative industries, with a focus on service quality in marketing communications. Related papers have been published in Current Issues and Research in Advertising, European Journal of Marketing, Journal of Advertising, Journal of Creativity and Innovation Management, The International Journal of Advertising, Services Marketing Quarterly and the Service Industries Journal. He also has an interest in how trust is manifested in these industries, and more widely work on trust has appeared in other peer-reviewed journals, such as the Journal of Business Venturing.

In the news

  • Payday lenders have been reeled in but the sharks are still circling
    The Times, 05/01/2015; The Times (Eire), 05/01/2015
    Payday lenders research.

  • Teesside University - Rise in the number of people struggling with payday loans
    Townhall (Web), 05/09/2014; TVNewsCheck, 05/09/2014;, 05/09/2014
    Easy access and the desire to obtain designer goods is contributing towards a payday loans culture and placing people in extreme financial difficulty - a Teesside University academic has warned.

  • Caught in the payday trap
    The Northern Echo, 31/05/14, P.14
    Lifestyles of people who use payday loans are being investigated by Teesside University.

  • Uni to look at effect of loans
    Evening Gazette, 27/05/2014, P.17
    People who have taken out payday loans in the past are being asked to take part in a new research project led by Teesside University.