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Social Sciences, Business & Law research
Professor Mark Davies joined Teesside University Business School in August 2012, with over twenty years of experience in teaching, research and professional services in a marketing role at Loughborough University, followed by Heriot-Watt University. Mark gained his PhD at Leeds University Business School, investigating relationships between ad agencies and their clients.
Mark previously led a young research group at Heriot-Watt University, and collaborates with a number of institutions, both national and international, in reviewing, external examining, in research publication and in teaching that cover Australia, North America, and Europe. He has been visiting Professor at Strasbourg University and reviewed for funding bodies, including ESRC and Carnegie Trust. He has published over one hundred articles, including academic-peer reviewed journals, book chapters, edited works, book, conference proceedings and working papers. Mark has presented research papers to a variety of international conferences, including ACR, BAM, EMAC, and ICORIA. He is currently on the editorial board of the Journal of Brand Management.
Internally, he is a steering group member representing business research for the university research theme Digital and Creative Economy.
Mark has a range of research interests that include marketing models, consumer behaviour, and relationship marketing. This work has recently appeared in Journal of Business-to-Business Marketing and International Marketing Review. He is currently a co-applicant of a British Academy Leverhulme award into consumer identity in collectibles
Mark holds a particular interest in the creative industries, with a focus on service quality in marketing communications. Related papers have been published in Current Issues and Research in Advertising, European Journal of Marketing, Journal of Advertising, Journal of Creativity and Innovation Management, The International Journal of Advertising, Services Marketing Quarterly and the Service Industries Journal. He also has an interest in how trust is manifested in these industries, and more widely work on trust has appeared in other peer-reviewed journals, such as the Journal of Business Venturing.
View Mark Davies' Publications on TeesRep
There is a wealth of research projects taking place to further knowledge and make an impact on people's lives.
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Social Sciences, Business & Law research staff are involved in a range of research activities. You can view these in detail on each individual profile.
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Teesside's online research repository gives you access to the collection of peer-reviewed research and e-theses produced by members of the Social Futures Institute.
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