UCAS code: N801 FdA/TT
‘Tourism in the 21st century will not only be the world’s largest industry, it will be the largest by far that the world has ever seen.’ World Tourism Organization: 2020 Vision
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This course is delivered at Middlesbrough College. Designed in partnership with employers, it gives you a solid theoretical and practical understanding of travel and tourism management, enabling you to progress to higher-level studies or directly into industry. You have the chance to apply what you learn to your own workplace experience.
You develop your knowledge and skills to manage customer services in travel and tourism sector through an understanding of customer rapport, engagement and loyalty. You also examine the importance of information gathered from customers to improve service delivery and its contribution to the customer service loop. You develop your understanding through the application of models and concepts of customer service principles to contemporary policies and procedures. At the end of the module, you develop an appreciation of what contributes to an effective customer service policy and service standards criteria.
You gain an overview of financial techniques so you can participate in the efficient management of the financial resources of the organisation. You cover the planning and budgeting process through to the evaluation of performance. This process includes decision making based on financial data; preparing budgets and analysing performance against budget; looking at ways to add value.
You explore financial data used in organisations. You examine issues relating to problem solving and the need for financial decision making. The module reflects current and on-going financial awareness needed in organisations. The content of the module is mapped against the key financial principles used in financial accounting.
The ranges of employment opportunities available in any industry are diverse from specialist operatives through to strategic managers. You look at research methodology that provides a framework around which you can explore and better understand the industry environment in which you are interested in working.
You explore your own chosen industry so you are in the best position to take advantage of the opportunities identified, you are also supported to develop understanding your own strengths and weaknesses and formulate an action plan to bridge any identified gaps in knowledge, skills or understanding. The module also provides a platform from which to pick up a more detailed analysis of a specific business organisation at Level 5.
You gain an understanding of the main theories of Human Resource Management (HRM) and how they are applied within the travel and tourism environment. You also gain the necessary theoretical and practical underpinning necessary to the comprehension and analysis of the nature of HRM as well as the importance of effective recruitment and selection, the management of staff and staff engagement.
Marketing plays a significant role in any industry and particularly in a service industry such as travel and tourism. Such organisations cannot operate without the use of promotion or market research for communicating with a range of customers. Most organisations have large marketing budgets within the sector, but during the last five years, we have seen significant change in the approach to sales and promotion in the sector. You examine factors that influence the marketing of products and services as well as analyse the effectiveness of promotional campaigns in order for organisations to achieve their marketing objectives. Your assessment allow you to analyse an organisation’s marketing strategy and explore the effective use of marketing theories and concepts.
You analyse the importance and diversity of the UK Tourism industry. You study visitor flows, origins and statistics as well as the different types of tourism products available within the UK. You also focus on the future of UK tourism as a catalyst for growth and employment.
You build on your knowledge of the areas studied on the course overall. You carry out a detailed research project and present the results in your summative assessment. You identify and justify the choice of your individual current issues project in which you carry out planned and detailed research over a set period of time. You access regular tutorial sessions throughout the year with a project supervisor and show progress through research findings and planned and actual results.
You investigate the relationship between events and tourism and identify the different expectations and demands presented by this particular tourist group. This includes the influence of the size and location of an event on client expectations and the influence that this has on organisation of key aspects such as; accommodation, hospitality, travel infrastructure, security, staffing, physical resources and management. You also explore the positive and negative aspects of events led tourism on host towns, cities and regions, including the potential for regeneration and environmental impact.
You gain an understanding of the global tourism industry and the strategies that have been developed to create sustainable demand. You focus on the changing landscape of tourism globally as the industry responds to external drivers such as socio and cultural, economic and political factors. You also look at the impact of these factors on the planning and management of tourism and the need to align the current offer to emerging demand and opportunities, covering topics such as sustainability, cultural tourism, regeneration and emerging market opportunities.
You apply your wider learning from the programme in the context of a real work environment. Working with an organisation of your choice, you agree a project that assists them to improve or better understand an aspect of its operation. Your interaction with the organisation provides a solid platform to develop your report as well as offer a showcase for your skills, so enhancing your employability. You gain an understanding of the application of simple research methodologies and the analysis of results.
You analyse the development and importance of e-business within the tourism industry. You focus on the trends and development of e-business through the advance of technology and its relevance for today’s tourism industry. You look at the benefits and limitations of technology for tourism organisations through the study of specific examples. The module culminates in the development of an e-business strategy for a tourism organisation.
Modules offered may vary.
You gain a comprehensive knowledge and understanding of the travel and tourism industry as well as a range of practical, professional and key transferable skills required for graduate employability and lifelong learning.
Each module has a site on the college online virtual learning platform, Canvas.
Your lectures are primarily tutor-led with some interaction required. PowerPoint slides and handouts are available. During lectures you may be expected to offer presentations, answer questions, provide feedback, work alone and work in pairs or small groups.
In your seminars tutors set clear aims and objectives and discuss, revisit and expand on the content of tutor-led lectures. This encourages you to explore key concepts and issues.
Your learning is supported by a tutorial system where you can discuss or seek advice on difficulties. Tutorials are a vital part of your learning process for both tutors and students. You have specific access times with your tutor each week.
You are expected to work independently and responsibly throughout the duration of your course. Your commitment is vital for success and is often the difference between outstanding and mediocre work.
Notes and handouts provided by tutors provide basic information relating to the competencies associated with each unit, but you develop research skills to advance your understanding and academic grades. Initial guidance is provided in this area but, by the end of the degree programme, you should be self-sufficient. The final-year projects require a high degree of self-sufficiency and motivation to complete.
In your online learning you use blogs and discussion boards to support your learner experience. Online learning particularly supports you if you are a part-time student in the workplace.
The knowledge and skills developed through the course are assessed in a variety of ways, using both in-course and end assessments. Methods include reports, essays, projects, case studies, exams, individual or group presentation, group activity and a personal development portfolio.
The travel and tourism industry is a vast, dynamic industry offering a wide range of career opportunities. Typical areas of the industry which you could progress into include tour operations (UK and overseas), conference and events management, travel agency operations, aviation sector (airlines and airports), public sector tourism in the UK (tourist boards, regional development agencies and tourist information centres), attractions management (UK and overseas), transport provision, hospitality sector management and tourist guiding services.
You may also wish to further your studies and progress to the BA (Hons) Tourism Management (Top-up). Our graduates have gone on to have successful careers with Emirates in the UAE, Swissport, Thomson Tour Operations and Thomas Cook.
The entry criteria are based on your ability to succeed and can be demonstrated in a variety of ways including:
We also invite you to attend an interview.
For additional information please see the entry requirements in our admissions section
If you would like more information about our courses or the University, please register with us.