Undergraduate study
International Business with Marketing (Top-up)

BA (Hons) International Business with Marketing (Top-up)

UCAS code: N1N5 BA/IBwMkt

This top-up degree equips you with the comprehensive knowledge and skills needed to become a marketing professional operating in a truly global marketplace.

Course information

Full-time

  • Length: 1 year; Top-up Award

More full-time details

Part-time

  • Not available part-time

Contact details

Further information

 

You develop your academic understanding of international business and marketing as well as a wide range of practical, professional and key transferable skills required for graduate employability and lifelong learning.

This one year course builds upon the knowledge you have already gained in your previous studies. You explore more advanced topics within the areas of business, management and marketing. There is a greater emphasis upon critical thinking and your ability to plan and manage your own learning as an individual and as part of a group. Upon completion of this year, you will be able to undertake work independently. You undertake a range of substantial, self-directed projects, as well as a research project.

Course structure

Core modules

Contemporary Issues in Business Management

You develop an understanding of the challenges faced by organisations and explores the controversies and dilemmas of contemporary management thinking and practice. You study three key interrelated contemporary issues facing businesses - internationalisation; technological innovation and sustainability.

Marketing Planning Application

This module explores the role of marketing in the modern organisation. It considers a review of important concepts and techniques that managers need in order to analyse today’s markets and to capitalise on the opportunities that are continually emerging.

Sales Management

This module introduces you to the issues, strategies and relationships that relate to the job of managing an effective sales force. It focuses on the consultative approach of understanding the buyer needs by helping them overcome their problems, challenges, and creating value. You will gain insights into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process

Undergraduate Business Project

Leading on from the research methods module, the business research project is intended to develop your capacity to undertake a very individual and independent piece of research, albeit with arms length support from a supervisor.

This is an opportunity for you to demonstrate a systematic approach to research, analysis and evaluation within a structured project framework, including project outcome evaluation and reflection on your personal development.

Undergraduate Business Research Methods Top-up

The module develops your skills in research methods that are applicable to business and related areas. It is concerned with those disciplines associated with qualitative and quantitative research methods. The module focus enables you to plan for an undergraduate level project.

Assessment is via a presentation (40%) and 3,000 word project proposal (60%) that will describe the rationale of a potential project, state its aim and objectives, provide an outline review of key underpinning literature, an outline of the research/project strategy and secondary and primary data requirements, and outline anticipated milestones in the preparation of the project.

 

Modules offered may vary.

How you learn

Modules are taught via lectures, seminars, practical workshops and group work. Teaching staff also adopt a range of web-based technologies to deliver module and programme content, assess, provide feedback and communicate with students.

How you are assessed

The programme is assessed via a variety of methods including assignments, examinations, group work, presentations and live practical projects.


Our Disability Services team helps students with additional needs resulting from disabilities such as sensory impairment or learning difficulties such as dyslexia
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

Career opportunities

We provide an environment that allows you to build on and further develop the ‘extra’ practical employability characteristics that will make you more interesting to employers in the job market once you graduate.

Our staff utilise their extensive business connections to provide many and varied opportunities to engage with potential employers through fairs, guest lecture sessions, live projects and site visits. In addition we offer a series of workshops and events that ensure all students are equipped with both degree level subject knowledge PLUS the practical skills that employers are looking for in new graduate recruits.

Our award winning careers service works with regional and national employers to advertise graduate positions, in addition to providing post-graduation support for all Teesside University alumni.

Entry requirements

Successful completion of a foundation degree or higher national diploma (or equivalent) in a business-related subject. When applying through UCAS, make sure that you indicate your point of entry as Year 3.

For additional information please see the entry requirements in our admissions section

International applicants can find out what qualifications they need by visiting Your Country


You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL

Course information

Full-time

  • Length: 1 year; Top-up Award

More full-time details

Part-time

  • Not available part-time

Contact details

Further information