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Undergraduate study
 

Course overview

This course is commercially focused, academically challenging and vocationally relevant to a dynamic and evolving sports industry.

In working together with Middlesbrough Football Club we add unprecedented value to your degree and learning experience, through teaching collaboration, guest lectures, live projects and case studies.

Study on this programme to gain both theoretical and real-world skills within the business of sports marketing and management. When you graduate, you will possess knowledge, understanding and competencies that will enable you to take advantage of the new employment opportunities that are arising in this dynamic and vibrant business environment.


Interested in studying this course?
If you are a Year 12 student living outside the North East, you can apply to our residential Summer School this July to get a taste for your subject and university life. Find out more.

Professional accreditation

With dual accreditation at Teesside University, as well as the degree you will receive a Level 5 Certificate in Management and Leadership from the Chartered Management Institute (CMI), which is the only chartered professional body for management and leadership. Dual accreditation means you will automatically receive a second professional qualification upon successful completion of your programme. By adding this CMI qualification to your University qualification, you’re really on the road to success.

• You instantly become more employable when you receive a CMI professional qualification that is industry-recognised
• You will gain access to exclusive CMI networking events
• You will have the opportunity to attend lecturers from top level CMI industry-expert members
• CMI’s qualifications sit on the RQF framework and are recognised by the European Credit Framework
• CMI qualifications fast-track students into the next stage of training to become Chartered Managers
• During your students you will become a CMI Affiliate member, giving you a host of additional benefits to support your development and employability.

 
 

Course details

Year 1 is mainly tutor-led and focuses on providing you with the necessary underpinning business knowledge and skills. You explore key business and management concepts and are introduced to your specialist area of sport marketing and management.

Year 2 takes a more student-led approach with an emphasis on exploring your own interests and deepening your insights as well as having more responsibility for your own learning. During this year you develop a broader international perspective to studying business. As well as studying core business modules, including a module where you gain practical work experience through a self-identified project, you also study modules in the area of sport. 

The final year explores more advanced topics within business and management and you develop your awareness of your own responsibility as a future leader of business. You consider the strategic and applied aspects of sport marketing and managemeny and have the opportunity to put your knowledge into action by undertaking a self-managed independent project through the Dissertation module.

Course structure

Year 1 core modules

Business Enterprise

This module will inspire you to think about entering the workplace once you have completed your studies. The module is delivered as an interactive learning experience which will enable you to develop an enterprising mind-set and help to identify some of the skills and attributes you already possess. The module content will encourage you to begin to think about your personal career aspirations, whilst addressing potential gaps linked to your knowledge, skills and experience. You will be encouraged to think in an enterprising fashion; learn new approaches to adapt and enhance your individual style. You will have the opportunity to work independently and as a member of a group by participating in personal challenges and group projects, and will learn to understand the importance of networking. Furthermore, you will have the opportunity to hear from and to question experienced external practitioners.

Business Finance

You gain an understanding of the way in which accounting is used in the external evaluation of organisations and develops the ability to use accounting and finance techniques in decision making, control, management and adding value to performance.

Introduction to Sports Marketing

You gain an understanding of the processes, strategies and techniques involved in global sport marketing by identifying links between theory and current practice. Importantly, the module considers the evolution of marketing practices and focuses on the unique nature of the sport industry.

Organisational Theory and Research

You are introduced to the competing perspectives that underpin organisational theory. You consider the theoretical aspects of organisational theory, research skills and broader academic skill development.

The Market Environment

You are introduced to basic economic theories of markets and competition along with aspects of the wider business environment, including government policy and the macro-economy. These ideas are then applied to the practical analysis of markets using segmentation, targeting, and positioning framework.

Understanding Organisations

You study some of the general principles of business management, particularly in the context of structure, culture, leadership, organisational behaviour, the business environment and the impact of these areas operationally. You are also introduced to the concept of strategic management with an emphasis on organisational resource and competency. And you consider the impact of organisational behaviour on overall business effectiveness, examining the role of the individual within the organisation and exploring motivation, perception and personal impact.

 

Year 2 core modules

Agile Management

In a world of relentless and fast paced change the most important question for any company is ‘are we agile?’ In other words are we able to deal with new situations and changes quickly and successfully. For many the answer is no. In this module you will learn how to get to yes through the greatest resource available: people. You will develop knowledge and understanding of why much of management is no longer fit for purpose (management 1.0), and how a new alternative is emerging (management 2.0) is an alternative fit for the 21st century.

Enterprise and Practice

This applied module allows you to demonstrate your practical skills and knowledge within a work environment. You explore the theoretical and practical world of business and will explore entrepreneurial and wider managerial approaches to the development of business within enterprise. Through your work within an enterprise, you will develop valuable professional skills and first-hand knowledge of an enterprise. If you already work you will be guided to recognise and reflect on this practice and use your own organisation as a case study. You are supported by academic staff and business contacts from across and outside the University.

Global Digital Business

This module aims to convey an understanding of the diversity of available technologies and approaches to exploiting new business opportunities through the use of advanced contemporary technologies. You expand your understanding of a range of e-based technologies and the use of this technology in supporting business operations, including a consideration of e-commerce, e-customer relationship management, and e-marketing.

International Business and Management

You develop an understanding of the main issues affecting international business in the global economy and explore topics including globalisation, trade, economic growth and development. You focus specifically on examining these topics across different cultures. As the module progresses you become able to differentiate cultural variations and the impact of cultural difference on individuals and key organisations. You also have the opportunity to study a culture of your choice in-depth.

Research Methods

Building on prior learning within various stage 1 modules, this module develops your understanding and awareness of the principles and practicalities underpinning ethical and rigorous research. Through interactive seminar sessions with research-active academic staff, the module develops the practical skills you require for conducting a rigorous and ethical research study. The skills developed and knowledge gained will link to the stage 3 Dissertation module.

Sponsorship: Elite Sport

You gain an understanding of the use of sponsorship as part of Integrated Marketing Communications (IMC). As sport becomes more of a commodity or product, sport and non-sport organisations are using sport to promote their own products, therefore, an understanding of Sport Sponsorship activation is key

 

Final-year core modules

Dissertation

The final year dissertation is an opportunity to conduct an independent piece of research, demonstrating that you know how to take a systematic approach to research, analysis and evaluation within a structured business-orientated framework. It also encourages you to reflect and critically evaluate your personal development.

Emerging Technologies for Enterprise

You gain an insight into developing and implementing emerging technologies in relation to information management and the technological aspects of business enterprise. You learn how these technologies affect all organisations in a wider business and technology context.

Sales Management

This module introduces you to the issues, strategies and relationships that relate to the job of managing an effective sales force. It focuses on the consultative approach of understanding the buyer needs by helping them overcome their problems, challenges, and creating value. You will gain insights into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process

Sport Branding

Firstly, you consider the context, value and concepts of contemporary sport brands, before critiquing the influence and meaning of sport brands in regards to their economic, social and cultural impact.

Strategic Sports Business Marketing

This module is about how to take a strategic approach in marketing planning to achieve competitive advantage. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans

 

Modules offered may vary.

 

How you are assessed

You are assessed through a variety of methods including assignments, exams, group work, presentations and live practical projects.

How you learn

This degree integrates theory and practice by a variety of means. Learning and teaching methods include lectures, seminars, workshops, field work, guided learning, business mentoring and live or ‘real world’ independent research projects.

You learn from practising managers and marketeers, entrepreneurs and other stakeholders throughout the curriculum (e.g. guest lectures), which is vital in adding value to your educational experience.

You are assessed through a combination of individual written assignments, group or individual presentations and individual or group projects.

Work placement year
Between Year 2 and your final year you have the opportunity to spend a year in industry on placement or study abroad at one of our partner institutions. Alternatively you could proceed to the final year.


Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible.
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

 
 

Entry requirements

Entry requirements

A typical offer is 80-104 tariff points from at least two A levels (or equivalent) and GCSE grade 4 (grade C) or equivalent in English and maths.

We welcome applications from mature students without conventional entry requirements. We take into account any alternative qualifications or other experience you may have.

For additional information please see our entry requirements

International applicants can find out what qualifications they need by visiting Your Country


You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL

 

Employability

Career opportunities

Graduates from this programme are well prepared for careers in sports management, marketing and events with national governing bodies of sport, local authorities or other similar organisations.

Typical vocational destinations include sport business roles in a range of public, private and not-for-profit organisations. This course is also a prerequisite qualification for a range of postgraduate courses within the sports and leisure industry.

Employability is an integral component of the sports marketing and management programme. It allows you to access experiences that cannot be offered within the lecture theatre. You have multiple opportunities to undertake a series of volunteer internships on this degree. When we speak to employers in the sports industry, they underline the importance of a good degree, but also place huge emphasis on relevant experience and evidence of transferable skills.

Therefore, the volunteer internships are an opportunity for you to apply taught content to the workplace, and also provide an opportunity for you to gain exposure to the industry and network with potential employers throughout your time studying the programme.

 

Information for international applicants

Qualifications

International applicants - find out what qualifications you need by selecting your country below.

Select your country:

  
 

Useful information

Visit our international pages for useful information for non-UK students and applicants.

Talk to us

Talk to an international student adviser

 
 

Full-time

Entry to 2019/20 academic year

Fee for UK/EU applicants
£9,250 a year

More details about our fees

Fee for international applicants
£11,825 a year

More details about our fees for international applicants


What is included in your tuition fee?

  • Length: 3 years (or 4 with a work placement)
  • UCAS code: N885 BA/SMM
  • Semester dates
  • Typical offer: 80-104 tariff points

Apply online (full-time) through UCAS

 

Part-time

  • Not available part-time
 
 
 
 

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Find your ideal degree course here at Teesside University and feel welcomed, supported and prepared for the career you want.

 

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Campus

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Industry ready

Benefit from work placements, live projects, accredited courses

 

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