Undergraduate study
Fashion Buying and Merchandising

BA (Hons) Fashion Buying and Merchandising*

UCAS code: W238 BA/FBM

A fashion buying and merchandising degree at Teesside prepares you for a successful career in the global fashion industry. Benefit from key expertise in the global business of fashion. Develop an understanding of international fashion markets, trends, visual communication and product development with supply chain management, range planning and distribution, sales analysis and international business management.

You can complete an optional work placement year as part of this degree course at no extra cost.

Course information

Full-time

  • Length: 3 years (or 4 including a work placement year)

More full-time details

Part-time

  • Up to 6 years

More part-time details

  • Daytime
  • Enrolment date: September
  • Admission enquiries: 01642 738800

Contact details

Further information

 

You consider how marketing, buying and selling contribute to the fashion business, including internationalisation, sustainability, customer enhancement, business management, entrepreneurship and innovation.

Browse our final-year students’ work during their Design Degree Show 2018.

Course structure

Year 1 core modules

Design Project: Range Planning and Development

You gain a basic understanding of the processes, working practices and design communication involved within a practical design framework, in the production of a basic collection of a range of fashion samples that bring together visual realisation, design development, garment manufacture and presentation skills. Through the negotiated lerning plan you experience the translation of initial ideas into finished design proposals, giving you an appreciation of the process of production of fashion design from concept to completion.

Fashion and Textile Cultures 1

Covering the period from the late 17th century to the present day, this module highlights key changes, movements and issues that have changed the landscape of fashion, textiles and the fashion retail environment. You consider how the evolution of culture through industrialisation, technological change, social movement and political transformation has informed the changing face of fashion and textiles.

Fashion and Textile Design Communication

You are introduced to key skills within the design and creative project planning process including research, trends analysis, critical and visual evaluation and digital processes, equipment and the fundamentals of key software applications used in the fashion and textiles industry. You develop technical knowledge across a range of platforms and explore their potential for visualisation and generating creative ideas, research and storyboarding, ideas generation, design development, project management and presentations.

Foundations of Marketing

You are introduced to the fundamental principles and concepts of marketing as it impacts on a changing and competitive environment. The module focuses on the fundamental theoretical principles of marketing, in addition to a range of topical issues, including advertising, public relations and retailing. In so doing, the module will expose you to areas of marketing that you may wish to study further.

Introduction to Fashion Design Management

Learn the fundamental principles and practices essential to managing a commercial fashion enterprise. You are introduced to the basic considerations of the design manager and operational processes of a creative director within the fashion industry. You gain an understanding and appreciation of issues around planning and researching your range, design of the product and product cycles, ethics and sustainability, sourcing and production, the supply chain, distribution and retail.

The Relationships of Buying and Selling

This module introduces you to the concepts of buyer behaviour and discusses the various actors involved in the processes and influences in the pre-purchase and post-purchase decision-making process. This will be based on consumers and organisational buyers and sellers. You also develop an understanding of the influence buyer behaviour has on marketing strategies of organisations, and have the opportunity to apply theories related to buyer behaviour and marketing practice.

 

Year 2 core modules

Connect (fashion)

Designers operate in a commercial world. It is crucial that you understand the needs of all the stakeholders that your design will impact upon and that you strategically develop products that will service specific market sectors, be user focused and fulfil the needs of business. 

You build your knowledge and understanding of design in a business context. Develop your skills in project management, applied research methods and the design process. You relate the work to real-world business scenarios, problems and situations, considering both manufacturing and end-users. A significant project draws your skills together to consider the strategy behind new product development. You prepare for your third-year studies by developing more independence in your choice and direction of project work.

Contemporary Issues in Fashion and Textiles

You are equipped with the professional practices, knowledge, attitudes and understanding to compete in the contemporary fashion and textiles industries. You gain an understanding of the macro perspective on global trends and future thinking in fashion and retail.  

You develop contemporary themes from the fashion and textiles theory and examine issues of fashion as identity, economic shifts and change, omni-channel retailing, the individual, social and gender identity, representation, the erotic, consumption, and clothing as communication. 

International Business and Management

You develop an understanding of the main issues affecting international business in the global economy and explore topics including globalisation, trade, economic growth and development. You focus specifically on examining these topics across different cultures. As the module progresses you become able to differentiate cultural variations and the impact of cultural difference on individuals and key organisations. You also have the opportunity to study a culture of your choice in-depth.

Marketing Communications (Fashion)

You explore the techniques and applications used in contemporary marketing communications. Effective marketing communications require the application and synergy of combining several marketing communication tools for building brands, and for imposing maximum communication impact. You are introduced to planning concepts and consider a range of marketing communication tools available to marketers. You develop understanding of the strengths and limitations of different communication tools and processes that help leverage creativity and facilitate the accomplishment of campaign objectives. 

Professional Skills: Entrepreneurship

You examine the enterprise agenda and the transitional process from study to entrepreneurial career goals and aspirations required to turn your business and commercial ideas into reality. You look into consolidation of business, management and marketing theories and strategies and applying this knowledge to your business and career goals and the production of a commercial real world scenario.

You look at professional practice and career development and encompass a range of skills including identification of opportunities, developing teams for project implementation, project planning and management, self and practice promotion, advanced verbal presentation skills and leadership abilities to dispel the notion of the cult of the creative genius through the realisation of strategic planning and analysis. You carry out self reflection so you can develop and enhance your learning and recognise and consider effective strategies for personal achievement. Individual portfolio reviews and a variety of class and VLE based exercises will be used to help you enhance your personal and educational development.

The Fashion Project

You develop critical thinking and an understanding of current issues and debates in the field of fashion marketing, design and related practices including styling and retail. You create an effective final solution whether text, visuals or a mix of the made and critical object as a result of reflective methodologies and decision making that engages the process of synthesis, analysis and evaluation from an initial concept or investigation. You apply analytical skills to reflect upon and evaluate your work throughout a project and through this iterative practice to progress in their chosen field of fashion. You explore a variety of themes to extend your skills in research, analysis, independent study and communication as you investigate and develop solutions through your project work.

 

Year 3 optional placement year

Final-year core modules

Contemporary Issues in Business Management

You develop an understanding of the challenges faced by organisations and explores the controversies and dilemmas of contemporary management thinking and practice. You study three key interrelated contemporary issues facing businesses - internationalisation; technological innovation and sustainability.

Final Major Fashion Project

You devise and undertake a major project that consolidates and celebrates your individual strengths and skills in fields including fashion branding, marketing, fashion journalism, fashion media, styling and design. You initiate and/or select an appropriate negotiated brief and increase your ability to manage a complex project through all its stages, informed by an awareness of the relevant contexts and the needs of clients/users/contexts and applications.

Delivery is largely through workshops and small group tutorials where formative feedback is available from tutors and peers. Assessment of the project takes research and development into account as well as your final proposal and a verbal/on-screen presentation.

Major Project: Planning, Analysis, Synthesis

This module develops your own field of interest and allows you to negotiate your personal programme of study. You are encouraged to adopt a questioning, creative and innovative approach to fashion, marketing, enterprise and media, and focus on conceptual and experimental exploration.

You strengthen your self-motivation and develop your approach to proactive and self-directed independent study. You initiate, develop and expand your project with effective and focused research, presenting your completed design work in an appropriate method and media. You take responsibility for directing your own learning, and organising and managing your own time.

You have the opportunity to undertake appropriate external or live projects.

Professional Practice: The Fashion Industry

You undertake one or more live projects, simulated external workplace activity or fulfil a live project brief. You demonstrate your entrepreneurial skills, process and knowledge in the context of external evaluation that will influence the direction of your chosen career and be meaningful to prospective employers and/or clients. Areas of research are tailored to your chosen areas and focus of interest and nurture your career strategy.

You demonstrate business skills in a professional approach to work related and real time external projects and industrial experience. Areas of practice and activity will be tailored to the your areas and genres of interest.

 

Modules offered may vary.

How you learn

A full range of digital resources and workshop facilities, using up-to-date equipment and processes, supports the studio environment. Independent and student-centred learning are encouraged in addition to taught sessions with staff. Theoretical work is delivered through illustrated lectures and seminars where there is opportunity for collective discussion.

How you are assessed

You are assessed in a variety of ways including practical assignments, examinations, group work, presentations and live practical projects. Formative feedback supports your learning with detailed feedback at key points in the semester, developing a reflective and evaluative approach to learning.


Our Disability Services team helps students with additional needs resulting from disabilities such as sensory impairment or learning difficulties such as dyslexia
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

Work placement

We produce graduates with the problem-solving and leadership skills necessary to forge successful careers.

This programme allows you to spend an optional year - in-between your second year and final year - learning and developing your skills through work experience. You have a dedicated work placement officer and the University's award-winning careers service to help you with applying for a placement. Advice is also available on job hunting and networking. Employers are often invited to our School to meet you and present you with opportunities for work placements.

By taking a work placement year you gain experience favoured by graduate recruiters and develop your technical skillset. You also obtain the transferable skills required in any professional environment. Transferable skills include communication, negotiation, teamwork, leadership, organisation, confidence, self-reliance, problem-solving, being able to work under pressure, and commercial awareness.

Throughout this programme, you get to know prospective employers and extend your professional network. An increasing number of employers view a placement as a year-long interview and, as a result, placements are increasingly becoming an essential part of an organisation's pre-selection strategy in their graduate recruitment process.

Potential benefits from completing a work placement year include:

  • improved job prospects
  • enhanced employment skills and improved career progression opportunities
  • a higher starting salary than your full-time counterparts
  • a better degree classification
  • a richer CV
  • a year's salary before completing your degree
  • experience of workplace culture
  • the opportunity to design and base your final-year project within a working environment.

Career opportunities

Fashion retail, fashion management, fashion business, fashion buying

Entry requirements

Year 1 entry
96-112 points from any combination of recognised Level 3 qualifications.

Interviews
Eligible applicants are normally invited for interview. The interview is to determine your potential to succeed and to help us set appropriate entry conditions matched to personal circumstances and the demands of the course. The interview also enables you to see our excellent facilities, meet staff and students, and to learn more about studying at Teesside University.

Offers of places are normally made at or after the interview and we strongly encourage you to attend. If you are unable to attend, we can organise a virtual interview: you send your work to us, usually on CD, and we discuss it with you over the telephone or by email.

English language and maths requirement
Normally GCSE English language and maths at grade C, or 4 under the new grading system. Key skills Level 2 may be used in lieu of GCSE English and maths.

Non-EU international students who need a student visa to study in the UK should check our web pages on UKVI-compliant English language requirements. The University also provides pre-sessional English language courses to help you meet the English language requirements.

Helping you meet the entry requirements
We may be able to help you meet the requirements for admission by offering you the opportunity to study one or more Summer University modules, some of which can be studied by distance learning.

Alternative degree with integrated foundation year
If you are unable to achieve the minimum admission requirements for year 1 entry you could, subject to eligibility, join one of our degree courses with an integrated foundation year. 

Guaranteed Place Scheme (for UK/EU students only)
If you have completed Level 3 qualifications (for example AS Levels, BTEC Nationals) you may be eligible for a guaranteed place on a with foundation year degree course in your chosen subject whilst still working towards meeting the conditions required for a course with higher entry requirements. 
Find out more and check your eligibility

Direct entry to later years
If you have previously studied at higher education level (for example, a foundation degree, HNC, HND or one or more years at degree level at another institution) you may request direct entry to year 2 or year 3 of this degree. 

Mature applicants
We welcome applications from mature students (aged over 21) who can demonstrate, through portfolio/written work and relevant experience, that they have developed cognitive and technical skills through their life experiences.

For additional information please see the entry requirements in our admissions section

International applicants can find out what qualifications they need by visiting Your Country


You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL

* Subject to University approval

Part-time

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Course information

Full-time

  • Length: 3 years (or 4 including a work placement year)

More full-time details

Part-time

  • Up to 6 years

More part-time details

  • Daytime
  • Enrolment date: September
  • Admission enquiries: 01642 738800

Contact details

Further information