Undergraduate study
Fashion Communication and Promotion

BA (Hons) Fashion Communication and Promotion*

UCAS code: W235 BA/FCP

Fashion is an essential part of our visual culture and with the recent explosion of new media and interactive, immersive experiences, fashion is engaging with new challenges of image-making, innovative communication and visual identities.

You can complete an optional work placement year as part of this degree course at no extra cost.

Course information

Full-time

  • Length: 3 years (or 4 including a work placement year)

More full-time details

Part-time

  • Up to 6 years

More part-time details

  • Daytime
  • Enrolment date: September
  • Admission enquiries: 01642 738800

Contact details

Further information

 

This course is ideal if you are passionate about fashion and inspired by the communication of fashion and its related concepts.

As image-makers, stylists, art directors, fashion show producers, film makers, public relations experts, bloggers and social networkers, online marketers, traditional writers, journalists, curators, commentators and theorists, you inspire and inform the future of fashion.

Browse our final-year students’ work during their Design Degree Show 2018.

Course structure

Year 1 core modules

Fashion and Textile Cultures 1

Covering the period from the late 17th century to the present day, this module highlights key changes, movements and issues that have changed the landscape of fashion, textiles and the fashion retail environment. You consider how the evolution of culture through industrialisation, technological change, social movement and political transformation has informed the changing face of fashion and textiles.

Fashion Cultures

Covering the period from the late 17th century to the present day, this module considers how the evolution of culture through industrialisation, technological change, social movement and political transformation has informed the changing face of fashion and textiles. You look at key changes, movements and issues that have changed the landscape of fashion, textiles and the fashion retail environment.

Foundations of Marketing

You are introduced to the fundamental principles and concepts of marketing as it impacts on a changing and competitive environment. The module focuses on the fundamental theoretical principles of marketing, in addition to a range of topical issues, including advertising, public relations and retailing. In so doing, the module will expose you to areas of marketing that you may wish to study further.

Introduction to Fashion Design Management

Learn the fundamental principles and practices essential to managing a commercial fashion enterprise. You are introduced to the basic considerations of the design manager and operational processes of a creative director within the fashion industry. You gain an understanding and appreciation of issues around planning and researching your range, design of the product and product cycles, ethics and sustainability, sourcing and production, the supply chain, distribution and retail.

Introduction to Visual Communication and Branding

This is a practical creative module where you are introduced to the design process and explore approaches to image making relevant to fashion communication and branding. Projects cover aspects of image making, photography, typography, colour and layout in graphic design for fashion, fashion communication and fashion illustration.

Understanding Organisations

You study some of the general principles of business management, particularly in the context of structure, culture, leadership, organisational behaviour, the business environment and the impact of these areas operationally. You are also introduced to the concept of strategic management with an emphasis on organisational resource and competency. And you consider the impact of organisational behaviour on overall business effectiveness, examining the role of the individual within the organisation and exploring motivation, perception and personal impact.

 

Year 2 core modules

Brand Marketing

Brand creation and effective brand management are regarded as essential for success in the marketing and business context.  This module aims to explore key branding concepts and allow for their application to sector specific (fashion industry) examples with a view to investigating the necessary principles for effective brand marketing, including that of appropriate brand development. 

Alternative definitions of branding are analysed before placing the focus predominantly on consumer markets whereby the relationship between brands and consumers is considered; the social and cultural context will be explored.  Brand marketing issues such as brand identity, brand positioning, brand planning and brand development will be studied, as will the key challenges and technologies facing brands.  The fashion industry is frequently referenced to demonstrate the importance of the brand in terms of creating a differentiated and meaningful image in a dynamic and complex sector. 

Contemporary Issues in Fashion and Textiles

You are equipped with the professional practices, knowledge, attitudes and understanding to compete in the contemporary fashion and textiles industries. You gain an understanding of the macro perspective on global trends and future thinking in fashion and retail.  

You develop contemporary themes from the fashion and textiles theory and examine issues of fashion as identity, economic shifts and change, omni-channel retailing, the individual, social and gender identity, representation, the erotic, consumption, and clothing as communication. 

Digital Marketing

This module gives you an understanding of the ways in which organisations use the internet for marketing to help them achieve competitive advantage. Within this module you will develop an understanding of the ways in which the traditional marketing theories and concepts relate to the use of the internet, and questions the validity of existing models given the differences between the internet and other media. The module will describe and evaluate the emerging models for developing strategy and provide examples of the various approaches companies have used to integrate the internet into their marketing strategy.

Fashion Brand Strategy

Through learning the key criteria of a coherent and focused brand strategy and gaining an understanding of the core and emotional values of branding, you develop your own brand strategy creating a clear and coherent identity, tone of voice and creative communication platform through which to talk to clients, customers and retailers in the fashion industry. Key emphasis is placed on the development and a realisation of how you would implement a brand strategy for a new or established fashion enterprise.

Fashion PR, Marketing and Media

Through projects that explore the practical representation of fashion in the media you investigate approaches to fashion text and imagery both still image and/or moving in the form of a fashion shoot and editorial layout or using motion to capture look and style in the fashion film format. Working in collaborative teams you explore the process of managing a fashion shoot from concept, storyboarding, team negotiation, call sheet, edit and selection.

The Fashion Project

You develop critical thinking and an understanding of current issues and debates in the field of fashion marketing, design and related practices including styling and retail. You create an effective final solution whether text, visuals or a mix of the made and critical object as a result of reflective methodologies and decision making that engages the process of synthesis, analysis and evaluation from an initial concept or investigation. You apply analytical skills to reflect upon and evaluate your work throughout a project and through this iterative practice to progress in their chosen field of fashion. You explore a variety of themes to extend your skills in research, analysis, independent study and communication as you investigate and develop solutions through your project work.

 

Year 3 optional placement year

Final-year core modules

Digital Marketing in Practice

This module describes and evaluates the ways in which an organisation can deliver the online customer experience, and the importance of the online presence to develop and support branding and customer service objectives. The stages, including analysis of customer needs, design of the website structure and layout and creating the site will be covered. The module examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated on and offline marketing programmes and campaigns. Search Engine Optimisation (SEO), customer acquisition and retention, display advertising, advergaming, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and e-tailing are all explored in detail. The module will also consider ways in which digital channel performance can be monitored, evaluated and improved.

Final Major Fashion Project

You devise and undertake a major project that consolidates and celebrates your individual strengths and skills in fields including fashion branding, marketing, fashion journalism, fashion media, styling and design. You initiate and/or select an appropriate negotiated brief and increase your ability to manage a complex project through all its stages, informed by an awareness of the relevant contexts and the needs of clients/users/contexts and applications.

Delivery is largely through workshops and small group tutorials where formative feedback is available from tutors and peers. Assessment of the project takes research and development into account as well as your final proposal and a verbal/on-screen presentation.

Major Project: Planning, Analysis, Synthesis

This module develops your own field of interest and allows you to negotiate your personal programme of study. You are encouraged to adopt a questioning, creative and innovative approach to fashion, marketing, enterprise and media, and focus on conceptual and experimental exploration.

You strengthen your self-motivation and develop your approach to proactive and self-directed independent study. You initiate, develop and expand your project with effective and focused research, presenting your completed design work in an appropriate method and media. You take responsibility for directing your own learning, and organising and managing your own time.

You have the opportunity to undertake appropriate external or live projects.

Professional Practice: The Fashion Industry

You undertake one or more live projects, simulated external workplace activity or fulfil a live project brief. You demonstrate your entrepreneurial skills, process and knowledge in the context of external evaluation that will influence the direction of your chosen career and be meaningful to prospective employers and/or clients. Areas of research are tailored to your chosen areas and focus of interest and nurture your career strategy.

You demonstrate business skills in a professional approach to work related and real time external projects and industrial experience. Areas of practice and activity will be tailored to the your areas and genres of interest.

Social Enterprise

Social entrepreneurs are people who combine vision, innovation and commercial skill to alternative business models aimed at making a positive difference to society. Social enterprises often fill gaps in the local economy that are of little or no interest to profit driven enterprises. Through this module you gain an understanding of the factors that influence the development of social enterprises. You study organisational structures, social auditing, managing people, volunteering, trading development, funding and networking. The module provides inspiration, skills and knowledge to successfully develop, launch, manage or support a social enterprise. Throughout the module you develop critical thought, insight and entrepreneurial spirit. Interactive workshops give you the opportunity to appreciate entrepreneurial concepts, ideas and developments through practical engagement and application.

 

Modules offered may vary.

How you learn

A full range of digital resources and workshop facilities, using up-to-date equipment and processes, supports the studio environment. Independent and student-centred learning is encouraged in addition to taught sessions with staff. Theoretical work is delivered through illustrated lectures and seminars where there is opportunity for collective discussion.

How you are assessed

The programme is assessed through a variety of methods including practical assignments, examinations, group work, presentations and live practical projects. Formative feedback supports your learning with detailed feedback at key points in the semester, developing a reflective and evaluative approach to learning.


Our Disability Services team helps students with additional needs resulting from disabilities such as sensory impairment or learning difficulties such as dyslexia
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

Work placement

We produce graduates with the problem-solving and leadership skills necessary to forge successful careers.

This programme allows you to spend an optional year - in-between your second year and final year - learning and developing your skills through work experience. You have a dedicated work placement officer and the University's award-winning careers service to help you with applying for a placement. Advice is also available on job hunting and networking. Employers are often invited to our School to meet you and present you with opportunities for work placements.

By taking a work placement year you gain experience favoured by graduate recruiters and develop your technical skillset. You also obtain the transferable skills required in any professional environment. Transferable skills include communication, negotiation, teamwork, leadership, organisation, confidence, self-reliance, problem-solving, being able to work under pressure, and commercial awareness.

Throughout this programme, you get to know prospective employers and extend your professional network. An increasing number of employers view a placement as a year-long interview and, as a result, placements are increasingly becoming an essential part of an organisation's pre-selection strategy in their graduate recruitment process.

Potential benefits from completing a work placement year include:

  • improved job prospects
  • enhanced employment skills and improved career progression opportunities
  • a higher starting salary than your full-time counterparts
  • a better degree classification
  • a richer CV
  • a year's salary before completing your degree
  • experience of workplace culture
  • the opportunity to design and base your final-year project within a working environment.

Career opportunities

Fashion image-makers, fashion stylists, art directors, producers, film-makers, public relations experts, bloggers, social networkers, on-line marketers, fashion writers, curators, fashion theorists

Entry requirements

Year 1 entry
96-112 points from any combination of recognised Level 3 qualifications.

Interviews
Eligible applicants are normally invited for interview. The interview is to determine your potential to succeed and to help us set appropriate entry conditions matched to personal circumstances and the demands of the course. The interview also enables you to see our excellent facilities, meet staff and students, and to learn more about studying at Teesside University.

Offers of places are normally made at or after the interview and we strongly encourage you to attend. If you are unable to attend, we can organise a virtual interview: you send your work to us, usually on CD, and we discuss it with you over the telephone or by email.

English language and maths requirement
Normally GCSE English language and maths at grade C, or 4 under the new grading system. Key skills Level 2 may be used in lieu of GCSE English and math.

Non-EU international students who need a student visa to study in the UK should check our web pages on UKVI-compliant English language requirements. The University also provides pre-sessional English language courses to help you meet the English language requirements.

Helping you meet the entry requirements
We may be able to help you meet the requirements for admission by offering you the opportunity to study one or more Summer University modules, some of which can be studied by distance learning.

Alternative degree with integrated foundation year
If you are unable to achieve the minimum admission requirements for year 1 entry you could, subject to eligibility, join one of our degree courses with an integrated foundation year. 

Guaranteed Place Scheme (for UK/EU students only)
If you have a strong portfolio and you have completed Level 3 qualifications (for example AS Levels, BTEC Nationals) you may be eligible for a guaranteed place on a with foundation year degree course in your chosen subject whilst still working towards meeting the conditions required for a course with higher entry requirements. 
Find out more and check your eligibility

Direct entry to later years
If you have previously studied at higher education level (for example, a foundation degree, HNC, HND or one or more years at degree level at another institution) you may request direct entry to year 2 or year 3 of this degree. 

Mature applicants
We welcome applications from mature students (aged over 21) who can demonstrate, through portfolio/written work and relevant experience, that they have developed cognitive and technical skills through their life experiences.

For additional information please see the entry requirements in our admissions section

International applicants can find out what qualifications they need by visiting Your Country


You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL

* Subject to University approval

Part-time

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Course information

Full-time

  • Length: 3 years (or 4 including a work placement year)

More full-time details

Part-time

  • Up to 6 years

More part-time details

  • Daytime
  • Enrolment date: September
  • Admission enquiries: 01642 738800

Contact details

Further information