Undergraduate study
Media & Communications

BA (Hons) Public Relations and Digital Communications*

UCAS code: P307 BA/PRDC
UCAS code: P309 BA/PRDCFY for Year 0 entry

Public relations and digital communications - encompassing digital magazines, social and multimedia marketing, branding and advertising and corporate communications - has emerged not just as an area of creative media industry, but as a dynamic practice that is ubiquitous across all industries.

Course information

Full-time

  • Length: 3 years (or 4 including a work placement year)

More full-time details

Part-time

  • Not available part-time

Contact details

Further information

  • Facilities

    Media & Communications

    Study media at Teesside University and you can use our convergent newsroom, broadcast news studio, multimedia publishing studios and computer suites.

 

There is a need for a new generation of critical and creative thinkers and content producers, evidenced by growing job vacancies in the digital communications field. The BA (Hons) Public Relations and Digital Communications degree responds directly to the fluidity of the global media landscape. It covers content production skills, campaign design, creativity, project management, business understanding and effective team working, entrepreneurial approaches and leadership ability. 

You learn strategically as an agent of change through industry-led and standard projects and build a portfolio of practice and research. You devise strategies, creative solutions and produce quality exciting content, which communicates to audiences at local, national and global levels. 

Year 1 is mainly tutor-led. We provide you with the necessary underpinning to help you build broad public relations and digital communications knowledge and skills. You explore key concepts in areas including digital content and platforms, digital audience and multimedia public relations. You examine global media and communication in the context of public relations, developing skills in creative thinking and critical analysis. Alongside these subject specific skills, you develop your professional skills and employability skills, learning how to market yourself and your portfolio in this fast-paced industry.

Year 2 takes a more student-led approach with an emphasis on exploring your own interests and deepening your insights as well as having more responsibility for your own learning. During this year you develop a broader international perspective. You explore theories of promotional culture related to public relations and campaigns. You extend your knowledge of corporate communications and marketing in national and global markets.

The final year explores more advanced topics within public relations and digital communications. You investigate and evaluate emerging trends including global futures, celebrity culture and advertising. You have the opportunity to put your knowledge into action by undertaking a self-managed independent project in the Dissertation module, where you develop advanced professional practice through research and project management.

Course structure

Modules for this course will appear here soon.

Modules offered may vary.

How you learn

You learn through lectures, seminars, practical workshops, work-based activities and group work. Teaching staff adopt a range of web-based technologies to deliver module content, assess, provide feedback and communicate with you.

How you are assessed

You are assessed in a variety of ways including assignments, examinations, group work, presentations and live practical projects.

Timetabling information
As a full-time student your timetabled hours are between Monday to Friday, 9.00am - 6.00pm. On Wednesdays the latest you will be timetabled is until 1.00pm. Hours of attendance vary between 12 hours and 20 hours per week. Part-time undergraduate students are required to attend during the same days and times as full-time students but for only a proportion of the time, dependant on the modules being taken. Module choices are discussed with course tutors during the enrolment and induction period. Further details are automatically sent to applicants due to enrol this year.

Your full teaching timetable for Semester 1 of the 2018/19 academic year should be available from 1 September 2018. Standard University term dates can be found here.


Our Disability Services team helps students with additional needs resulting from disabilities such as sensory impairment or learning difficulties such as dyslexia
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

Work placement

Between Year 2 and your final year, you have the chance to spend a year in industry on placement, or study abroad at one of our partner institutions. Alternatively you can proceed on to the final year.

Career opportunities

Graduates from media and creative industries courses at Teesside University work in a range of digital communication roles, both across the North East and as far afield as Australia, Malaysia and Singapore. 

Roles include public relations, social media design, content production and marketing, digital magazine production and editing and corporate communications for companies as varied as Island Records, Sky Sports, public relations companies such as Harvey and Hugo, digital marketing companies such as Visualsoft, fashion brands and designers and in digital communication roles for major news brands.

Graduates from media courses have also set up their own companies, contributing directly to the UK digital economy.

Entry requirements

A typical offer is 80-104 tariff points from at least two A levels (or equivalent), together with maths and English at GCSE, grade 4 (grade C) or above (or equivalent).

We welcome applications from mature students without conventional entry requirements. We will take into account any alternative qualifications or other experience you may have.

For additional information please see the entry requirements in our admissions section

International applicants can find out what qualifications they need by visiting Your Country


You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL

* Subject to University approval

Foundation year

What is Unistats?

How to understand the Unistats data

Course information

Full-time

  • Length: 3 years (or 4 including a work placement year)

More full-time details

Part-time

  • Not available part-time

Contact details

Further information