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Short courses
Media & Communications

Digital Skills for Growth (Online Media Production Skills)
University Certificate in Professional Development

 

Course overview

Does your organisation want to create its own video content for the web, social media and beyond?

Our digital video production course provides you with a digital toolkit and the production skills required to develop, produce and publish your own video and audio content.Through a dynamic and exciting learning experience, you create and develop a portfolio of developmental content and learn through doing. You work across two strands – video and audio –gaining an introduction to content creation for a range of media formats. You acquire basic practical experience of concept generation, production planning and project development alongside the relevant technical skills and essential techniques for media production.You need access to a either a smart phone (iPhone) or iPad, and a workstation capable of running Adobe Audition, Premier and Photoshop.

 

Course details

What you study

Radio production – you are shown how to use recording devices to record interviews and actuality. This is followed by playback of work for feedback, and an examination of how to write commentary scripts for radio.

Radio editing – using Adobe Audition, you are shown the basics of editing audio interviews and use multi-track to create layered audio that combines speech with commentary and actuality.

Video production – you are introduced to using personal cameras/smartphones, followed by a simple practical exercise of filming an interview. The rule of thirds, basic composition, film grammar and eye-lines is discussed using practical examples. You learn about the ethics of factual film making and basic journalistic law relating to privacy and defamation.

Video editing – you learn how to use Adobe Premiere to edit interviews and sequences to tell a story in a visual way. This involves feedback on your work in progress.

How you learn

Personal and transferable skills
- Select from a wide range of communication and journalistic methods appropriate to the task at hand and operate responsibly within digital environments.
- Devise and identify strategies to implement meaningful change within a professional media production setting.

Research, knowledge and cognitive skills
- Act with limited supervision within video/audio production contexts.
- Effectively utilise ethical codes and legal frameworks to produce quality storytelling across a range of platforms.

Professional Skills
- Demonstrate an ability to produce high-quality multimedia content for a range of platforms and audiences.
- Apply resourcefulness and initiative to independently identify opportunities for successful story generation and production.

How you are assessed

Assessment on a pass/fail basis.

You are assessed through the production of a portfolio during class sessions and time outside of scheduled sessions. You can choose between the production of a digital audio or video artefact that is showcased on an online platform (tuxtra). This is between two and three minutes and allows you to demonstrate your ability to record audio or video to a professional standard, write and record a commentary script and upload to the web.

 
 

Entry requirements

Entry requirements

Must be employed and working in Darlington, Durham, Hartlepool, Middlesbrough, Redcar or Stockton on Tees. Your employer can be any size or sector, including Public and you are also eligible if you are self-employed or working part time.

 

Employability

Career opportunities

• Support career change
• Retraining opportunity

 
 

Part-time

2020/21 entry

Fee for applicants:

  • Length: 4 weeks
  • Fridays 9.00am – 4.00pm
  • Enrolment date: 23 October - 13 November 2020

Apply online