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Short courses
Media & Communications

Media Engagement Training
University Certificate in Professional Development

 

Course overview

In every organisation you or a member of your team may need to deal with the media - on the TV, radio and social media. Whether it’s celebrating success or dealing with a major corporate catastrophe, effective media engagement skills are critical.

This course provides business leaders and their staff with a critical comprehensive toolkit for dealing with the media.

Utilising cutting-edge facilities, our industry-experienced journalist and media academics place you in a series of live scenarios, challenging your ability to respond quickly and effectively while responding to the media.

You reflect on your responses through a number of scenarios and receive feedback and performance coaching and mentoring, ensuring the next time your business is challenged with responding to the media, you can do so confidently and effectively.

 

Course details

What you study

Pre-course

• Organisation assessment

Course content

• Presentation skills
• Interviewee techniques
• Understanding journalists approaches
• Techniques to retain your agenda

Post-course

• Evaluation of organisational needs

How you learn

Teaching is delivered by industry-experienced academics and supported by technical staff.

You undertake a minimum of eight hours pre-course preparation, have eight hours class time followed by a minimum of four hours post-course work.

How you are assessed

You undertake a series of simulations and are assessed on your performance within the tasks. At the culmination of the course, you reflect upon your own individual performances across the simulated exercises.

 
 

Entry requirements

Entry requirements

Some industry related experience/current employment preferred

 
 

Part-time

2020 entry

Fee for UK/EU applicants:
£750

  • Length: Flexible
  • One day

Apply online