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Short courses
Marketing & Events

Digital Skills for Growth (Digital Marketing, the Good, Bad and Ugly)
University Certificate in Professional Development


Course overview

Digital marketing is an essential tool in making your company a success, as consumers are now spending more time than ever online, often to compare, discuss and select new purchases. Digital touchpoints are involved in many business purchases and as a result, digital marketing techniques have never been more important for businesses.

However, the way businesses apply digital marketing techniques can make a huge difference to people’s experiences. This course gives you the knowledge and expertise to make digital marketing work for you.

You need access to a PC or laptop, internet, audio headset and Panapto or Camtasia video software.Due to COVID 19 we are going to deliver this course online using Webinar, however support is available both online and through blackboard.

Guidance notes for Applicants


Course details

What you study

• Theory and practice of digital marketing
• Use of digital technologies for marketing activities
• Theoretical knowledge and practical skills in creating a digital marketing strategy within you workplace

How you learn

You develop your knowledge and skills through face-to-face and online resources.

You learn the theoretical and practical digital marketing concepts and applications through interactive workshops. The workshop also allow you to develop your knowledge of the practical business application of digital marketing, undertaking online research to access electronically-appropriate evidence.

You gain formative feedback throughout the module.

The Teesside University Learning Hub supports you with skills needed for writing, referencing and presentations.

This course is delivered online by webinar and using blackboard which is ideal for forums or contacts to others on this programme.

How you are assessed

You are assessed through a presentation, which includes an evaluation and discussion based on key concepts learnt during the module.

You are expected to cover the following points:

• situational Analysis
• assumptions and objectives
• digital marketing strategy
• implementation
• ethics and legal.


Entry requirements

Entry requirements

You must work for any size of company or sector in Durham.



Career opportunities

Support career change, Retraining opportunity



2021/22 entry

Fee for applicants:

  • Length: Credits: 20, Level 4, Fully funded support * eligibility applies
  • Online
  • Start date: Starts Monday 1 March as a taught lesson with independent study on 8, 15 and 22 March with final taught lesson on 29 March. A further day for assessments is 5 April. Application closure date: Wednesday 24 February 5.00pm.

Apply online