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Postgraduate study
 
  • January 2020: Apply now to start January 2020.
 

Course overview

This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.

The applied nature of the course is considered to be one of the highlights of the programme, enabling you to work on live projects. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into practice.The Marketing Analytics in Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer-service objectives.

 

Course details

The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.

Course structure

Core modules

Business Research Methods

This module develops your awareness and understanding of the factors that impact research design for business and management students. You explore the ethical principles underpinning business research, research methodologies, data type, collection and analysis, research methods and how to present a research proposal and dissertation.

Developing Self and Others

Using a range of self-diagnostic tools to evaluate your personal strengths and areas for development, you develop a strong sense of awareness of your own skills and values and are introduced to a range of alternative debates on individual, group, leader and organisational behaviour. The skills developed will help your ability to perform effectively over time, with an awareness of differing cultural contexts and operating environments.

Dissertation

You will integrate your learning and development and synthesise knowledge and understanding of theory and practice through its application to organisational issues, which are demonstrably concerned with development within the organisation. You are supported throughout the process by a supervising tutor who will monitor progress and ensure that you are appraised of your on-going performance. Usually the dissertation should be completed within one year.

Global Business Environment: Culture, Management and the Economy

You develop a critical understanding of the international business environment, concentrating particularly on the impact of cultural differences on individuals and organisations, and the effects of developments in the global economy. Teaching on the module is divided into two parts. The cultural aspects look at topics such as the nature of culture and its implications for management, communication, conflict and negotiation. The economics part develops the tools needed to analyse some of the principal issues facing business in the global economy, for example, international trade, economic development and growth, shifts in world economic activity and the effects of policies on the environment.

Managing in a Challenging Environment

You develop a systematic understanding of the nature of organisations and how they function and a critical awareness of the current challenges facing contemporary organisations. You are encouraged to critically reflect on the leadership skills and values required to better support organisations through the difficult challenges they may encounter.

Marketing Analytics in Practice

You gain the analytics skills and knowledge required by every marketer to inform and justify their decisions. This module enables you to measure, manage and analyse marketing performance and provides you with a solid understanding of how to use marketing analytics to predict outcomes for future marketing and business decisions.

Strategic Marketing in Practice

You gain the skills and knowledge required to develop strategic marketing plans underpinned by a project-based consultancy programme in strategic marketing. The module provides relevant theory and concepts of planning and control, finance, marketing planning and the consultancy process. You take a brief from a client, formulate a structured and systematic marketing research plan and produce a strategic marketing report in response to the client's needs.

 

Modules offered may vary.

 

How you learn

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

How you are assessed

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

 
 

Entry requirements

The normal entry requirement is one of the following:

  • an honours degree (at least a 2:2)
  • a post-experience or professional qualification
  • equivalent qualifications (including international qualifications)

Applicants without these formal qualifications but with significant work experience are encouraged to apply.

For additional information please see our entry requirements

International applicants can find out what qualifications they need by visiting Your Country

 

Employability

Career opportunities

This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organisations.

 

Information for international applicants

Qualifications

International applicants - find out what qualifications you need by selecting your country below.

Select your country:

  
 

Useful information

Visit our international pages for useful information for non-UK students and applicants.

Talk to us

Talk to an international student enrolment adviser

 
 

Full-time

2019 entry

Fee for UK/EU applicants
£5,900 a year

More details about our fees

Fee for international applicants
£12,045 a year

More details about our fees for international applicants

2020 entry

Fee for UK/EU applicants
£5,900 a year

More details about our fees

Fee for international applicants
£13,000 a year

More details about our fees for international applicants

  • Length: 1 year
  • Attendance: Tuesday and Thursday (12.00pm until 8.00pm at the latest)
  • Enrolment date: September and January
  • Semester dates

Apply online (full-time)

Apply online (fast-track) for current students

 

Part-time

2019 entry

Fee for UK/EU applicants
£655 for each 20 credits

More details about our fees

2020 entry

Fee for UK/EU applicants
£655 for each 20 credits

More details about our fees

  • Length: 2 years
  • Attendance: Year 1: Tuesday afternoons (12.00pm to 8.00pm) Year 2: Thursday (12.00pm to 8.00pm)
  • Enrolment date: September
  • Semester dates

Apply online (part-time)

Apply online (fast-track) for current students

 

Choose Teesside

Progress

Stand out from other job applicants with your higher level qualification, specialist knowledge and expanded networks.

 

Skills

Improve your project management, critical thinking, research skills, time management, presentation skills and teamwork.

 

Earnings

The median salary for working-age (16-64) postgraduates in 2018 was £6,000 more than graduates
(DoE Graduate Labour Market Statistics 2018, tees.ac.uk/source)

 

Campus

Study in our friendly town-centre campus with over £270m recently invested and another £300m over the next 10 years.

 

Get in touch

 

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