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Postgraduate study
International Management (Marketing Management)

International Management (Marketing Management) MSc

You gain a grounding in the two disciplines of management and marketing in an international context. And develop an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

 

Course overview

Study at Teesside University International Business School

See what it’s like to study at our modern, enterprising and dynamic business school

Marketing is at the heart of any organisation and is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamentals of strategic marketing in practice, working as a consultant through Teesside Marketing Clinic.

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.

Top reasons to study this course:

  • Financial awards: study this course and you may be eligible for a range of funding and scholarships.
  • Real-world experience: our postgraduate students run Teesside Marketing Clinic, offering consultancy services to businesses in the Tees Valley.
  • Industry input: we work with brands including Coca-Cola, Apple, Virgin Money, Volvo and Microsoft. This gives you experience of working with global organisations, and the opportunity to hear from industry experts through guest lectures.
  • Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad. The University’s enterprise team also helps you develop your entrepreneurial skills.
  • United Nations' PRME initiative: we’re a proud signatory of the United Nations’ Principles for Responsible Management Education (PRME) initiative, which aims to globally raise the profile of sustainability and responsible leadership to equip current and future leaders with the skills to deliver positive change for business and society.

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Course details

The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.

Course structure

Core modules

Dissertation

You will integrate your learning and development and synthesise knowledge and understanding of theory and practice through its application to organisational issues, which are demonstrably concerned with development within the organisation. You are supported throughout the process by a supervising tutor who will monitor progress and ensure that you are appraised of your on-going performance. Usually the dissertation should be completed within one year.

Global Business Environment: Management and the Economy

You focus on the international business environment, the processes and its impact on international business organisations, the globalisation process and global economy. You explore the external business environment, institutions, markets, industries and organisations. You also analyse and research the external factors affecting the business environment, including micro- and macroeconomic analysis.

Managing in a Challenging Environment

You develop a systematic understanding of the nature of organisations and how they function and a critical awareness of the current challenges facing contemporary organisations. You are encouraged to critically reflect on the leadership skills and values required to better support organisations through the difficult challenges they may encounter.

Marketing Analytics in Practice

You gain the analytics skills and knowledge required by every marketer to inform and justify their decisions. This module enables you to measure, manage and analyse marketing performance and provides you with a solid understanding of how to use marketing analytics to predict outcomes for future marketing and business decisions.

Postgraduate Business Research Methods

This module develops your awareness and understanding of the factors that impact research design for business and management students. You explore the ethical principles underpinning business research, research methodologies, data type, collection and analysis, research methods and how to present a research proposal and dissertation.

Strategic Marketing in Practice

You gain the skills and knowledge required to develop strategic marketing plans underpinned by a project-based consultancy programme in strategic marketing. The module provides relevant theory and concepts of planning and control, finance, marketing planning and the consultancy process. You take a brief from a client, formulate a structured and systematic marketing research plan and produce a strategic marketing report in response to the client's needs.

Sustainable Leadership

Become more self-reflective and develop self-leadership skills to guide your future career. You develop a creative and entrepreneurial approach to leadership, with a focus on global sustainability – essential to navigating the challenges of a fast-paced 21st century organisation.

 

Modules offered may vary.

 

How you learn

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

How you are assessed

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

 

Entry requirements

The normal entry requirement is one of the following:

  • an honours degree (at least a 2:2)
  • a post-experience or professional qualification
  • equivalent qualifications (including international qualifications)

Applicants without these formal qualifications but with significant work experience are encouraged to apply.

For general information please see our overview of entry requirements

International applicants can find out what qualifications they need by visiting Your Country

 

Employability

Career opportunities

You graduate with the knowledge, experience and confidence to succeed in a management role on a global scale. You acquire a unique mix of skills to work in roles including global strategic management, leadership and management, managing people, operations, and finance, or you could even strike out in business on your own. By specialising in marketing you could also secure roles in strategic marketing management.

 

Information for international applicants

Qualifications

International applicants - find out what qualifications you need by selecting your country below.

Select your country:
  
 

Useful information

Visit our international pages for useful information for non-UK students and applicants.

Talk to us

Talk to an international student enrolment adviser

 
 

Full-time

2024/25 entry

Fee for UK applicants
£6,710 a year

More details about our fees

Fee for international applicants
£17,000 a year

More details about our fees for international applicants

  • Length: 1 year (September start) or 16 months (January start)
  • Start date: September or January
  • Semester dates

Apply now (full-time)

 

Part-time

2024/25 entry

Fee for UK applicants
£750 for each 20 credits

More details about our fees

Apply now (part-time)

Apply now (part-time)

 

Choose Teesside

  • Student and graduate profiles

    Jack Jahan

    Jack JahanMSc Marketing Management

    Jack's time at Teesside has led to a successful career in marketing

    Meet Jack

    Matt Anderson

    Matt AndersonMSc Marketing Management

    Matt is the regional marketing coordinator for Croda

    Meet Matt

     
 
 

Get in touch

UK students

Email: tuibsadmissions@tees.ac.uk

Telephone: 01642 738801


Online chat (general enquiries)

International students

Email: internationalenquiries@tees.ac.uk

Telephone: +44 (0) 1642 738900


More international contacts

 

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