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Postgraduate study
International Management (Marketing Management) Applied

International Management (Marketing Management) Applied
MSc

 
  • International students: Due to high volumes, any international applications received after 25 June can't be considered for September 2021 entry. You are welcome to apply for the next available intake (details below).
 

Course overview

You gain a grounding in the two disciplines of management and marketing in an international context. And develop an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

Study at Teesside University International Business School

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Marketing is at the heart of any organisation and is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamentals of strategic marketing in practice, working as a consultant through Teesside Marketing Clinic.

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It will also appeal if you are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.

The applied element allows you to develop practice-based solutions to real-world problems. You take on a consultancy role, working on projects or internships, identifying opportunities and ideas, before going on to present strategic solutions to the client. You develop personal and professional knowledge, skills and behaviours through a process of self-reflection on your practice.

 

Course details

The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.

Course structure

Core modules

Advanced Practice

Advanced practice develops you experience and allows you to gain real-world practical experience to enhance your employability and learning. You receive preparatory sessions so you can apply for internships which normally include research or project-based, opportunities, employer-led, work based opportunities. Work based internships with external organisations based offsite. You explore advanced practice opportunities to enhance your skill set and meet aspirations, related to your course. You are assessed through a reflective assessment equivalent to 3,000 words marked on a pass/fail basis. This module does not count towards the overall classification of the degree.

Business Research Methods

This module develops your awareness and understanding of the factors that impact research design for business and management students. You explore the ethical principles underpinning business research, research methodologies, data type, collection and analysis, research methods and how to present a research proposal and dissertation.

Developing Self and Others

Using a range of self-diagnostic tools to evaluate your personal strengths and areas for development, you develop a strong sense of awareness of your own skills and values and are introduced to a range of alternative debates on individual, group, leader and organisational behaviour. The skills developed will help your ability to perform effectively over time, with an awareness of differing cultural contexts and operating environments.

Dissertation

You will integrate your learning and development and synthesise knowledge and understanding of theory and practice through its application to organisational issues, which are demonstrably concerned with development within the organisation. You are supported throughout the process by a supervising tutor who will monitor progress and ensure that you are appraised of your on-going performance. Usually the dissertation should be completed within one year.

Global Business Environment: Culture, Management and the Economy

You develop a critical understanding of the international business environment, concentrating particularly on the impact of cultural differences on individuals and organisations, and the effects of developments in the global economy. Teaching on the module is divided into two parts. The cultural aspects look at topics such as the nature of culture and its implications for management, communication, conflict and negotiation. The economics part develops the tools needed to analyse some of the principal issues facing business in the global economy, for example, international trade, economic development and growth, shifts in world economic activity and the effects of policies on the environment.

Managing in a Challenging Environment

You develop a systematic understanding of the nature of organisations and how they function and a critical awareness of the current challenges facing contemporary organisations. You are encouraged to critically reflect on the leadership skills and values required to better support organisations through the difficult challenges they may encounter.

Marketing Analytics in Practice

You gain the analytics skills and knowledge required by every marketer to inform and justify their decisions. This module enables you to measure, manage and analyse marketing performance and provides you with a solid understanding of how to use marketing analytics to predict outcomes for future marketing and business decisions.

Strategic Marketing in Practice

You gain the skills and knowledge required to develop strategic marketing plans underpinned by a project-based consultancy programme in strategic marketing. The module provides relevant theory and concepts of planning and control, finance, marketing planning and the consultancy process. You take a brief from a client, formulate a structured and systematic marketing research plan and produce a strategic marketing report in response to the client's needs.

 

Modules offered may vary.

 

How you learn

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

How you are assessed

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

 
 

Entry requirements

The normal entry requirement is one of the following:

  • an honours degree (at least a 2:2)
  • a post-experience or professional qualification
  • equivalent qualifications (including international qualifications)

Applicants without these formal qualifications but with significant work experience are encouraged to apply.

For general information please see our overview of entry requirements

International applicants can find out what qualifications they need by visiting Your Country

 

Employability

Career opportunities

This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organisations.

 

Information for international applicants

Qualifications

International applicants - find out what qualifications you need by selecting your country below.

Select your country:

  
 

Useful information

Visit our international pages for useful information for non-UK students and applicants.

Talk to us

Talk to an international student enrolment adviser

 
 

Full-time

2021/22 entry

Fee for UK applicants
£3,935 a year

More details about our fees

Fee for international applicants
£7,500 a year

More details about our fees for international applicants

  • Length: 2 years
  • Attendance: Tuesday and Thursday (12.00pm until 8.00pm at the latest)
  • Start date: September or January
  • Semester dates

Apply online (full-time)

Apply online (fast-track) for current students

 

Part-time

  • Not available part-time
 

Choose Teesside

 
 

Get in touch

Telephone

01642 335008

International students

International enquiries

 

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