International Management* BA (Hons)

You gain the skills, confidence, and hands-on experience needed to successfully manage projects from initial design through to final evaluation. You work on real-life projects that require both primary and secondary research, data analysis, and the development of actionable conclusions and recommendations for organisations. By engaging with practical, real-world scenarios, you build a strong foundation in project planning, execution, and review –preparing you to lead and contribute effectively to projects in any professional setting.

Core concepts and essential skills needed to understand how marketing works in practice are explored. You gain a solid foundation in key areas such as market research, segmentation, buyer behaviour, and brand positioning. You focus on the marketing mix of product, price, place, and promotion, and how each element influences marketing strategies and customer engagement. You gain a clear understanding of how marketing decisions are made and how they impact business success in a competitive marketplace.

Key topics include recruitment and employee retention strategies, as well as important considerations around contract termination. You develop a foundational understanding of how effective HRM practices contribute to building strong teams and supporting organisational success.

You are introduced to the frameworks in which organisations operate and report their financial statements. You have the opportunity to practice preparing statements for a variety of organisational types and learn how to understand and interpret financial statements used by organisations.

You gain an introduction to the key elements of the business environment, providing the essential foundation for your future studies. You explore a range of organisations and dive into core concepts such as business responsibilities, market forces, stakeholder roles, and the external factors that impact decision-making. By the end of the course, you have a clear understanding of how businesses operate, equipping you with the knowledge and confidence to tackle more advanced business topics.

Gain a clear understanding of key costing methodologies used across business and manufacturing industries, with a strong focus on practical application. You explore different approaches to budgeting and learn how to use variance analysis as a tool for financial control and performance evaluation. You apply management accounting tools to more advanced areas such as investment appraisal and limiting factor analysis. These skills enable you to support informed, strategic decision-making in real business scenarios.

Explore the ethical frameworks that can be applied to different business, giving you the confidence to analyse a variety of issues in business from an ethical perspective. Debates and issues stemming from corporate social responsibility and corporate shared value are highlighted and discussed through the lens of recent trends and developments in business practice. You gain knowledge of business laws and examine the impact of the law on business operations and decision-making. You identify legal solutions available to businessowners and assess their suitability.

Explore the major developments taking place in new digital marketing technologies, enabling you to develop an understanding of how organisations use various digital tools and techniques to engage their customers and maintain a competitive advantage. Gain the knowledge and tools to work at part of a digital marketing team or to pursue further study. Digital marketing is now a major component of all successful marketing organisations, however with the landscape continually evolving and it is important for marketers to stay ahead of their competitors and deliver cutting-edge digital marketing approaches and strategies.

Explore how national, transnational, and global businesses operate, using both micro and macroeconomic theory as a foundation. You apply economic concepts and policies to past and present events, gaining insight into how they influence the global business landscape. In addition, you develop practical tools to analyse a business’s external and internal environments, enabling you to contribute to the creation of effective strategic plans. You critically examine and apply strategic planning frameworks to real-world business scenarios, helping you understand their value and application in today’s competitive markets.

Gain an appreciation of the wider global environment in which organisations operate, allowing you to apply knowledge in workplace situations and provide advice and guidance to decision-making.

Gain the skills and knowledge needed to gather, analyse, and interpret data to support effective business decision-making. You explore challenges related to data collection from a variety of sources and learn how to evaluate the reliability and relevance of that data. By developing strong analytical skills, you are better prepared to make informed decisions based on evidence – an essential capability in any business environment.

Anticipate, plan and deliver organisational change, developing knowledge and understanding of leadership in the context of organisational change to make effective contributions to organisations and their change initiatives.

Explore the core concepts of the financial sector and the key tools used to analyse financial markets and monetary policy. You gain a solid understanding of how financial systems operate within an economy and the role they play in economic stability and growth. The module covers three main areas: the development and functioning of financial markets and institutions; the role of central banks, financial regulation, and monetary and exchange rate policy; and the workings of derivatives markets and risk management strategies. By the end, you have a comprehensive understanding of how financial markets operate and how policy decisions impact the wider economy.

How businesses operate within the broader context of the global economy is examined. You study international trade, the role of multinational enterprises, foreign investment, and the economic growth of emerging markets such as the BRIC nations. You also cover critical global issues like globalisation and environmental policy, helping you understand their impact on business strategy. On the operations side, you learn management techniques that support effective resource allocation and decision-making within organisations. Practical tools and methods are applied to real-world scenarios to deepen your understanding of operational processes in a global context.

Complex challenges organisations face in today’s dynamic business environment are explored, including current controversies and dilemmas within the field, gaining insight into how these issues impact decision-making and organisational success. Focusing on three key areas of internationalisation, technological innovation, and sustainability, you develop your diagnostic, analytical, and communication skills to engage effectively in business interactions and make informed decisions. By the end of the module, you are better prepared to tackle real-world business challenges with confidence and strategic insight.

Gain the skills and knowledge to design, conduct, and evaluate both qualitative and quantitative research in business contexts. You explore a range of research methodologies including exploratory, descriptive, and causal approaches, and learn how to apply them effectively to real-world business challenges. You develop the ability to identify and define research problems, choose appropriate methods to investigate them, and present your findings in a clear and structured way. By the end of the module, you are confident in using research as a powerful tool to inform business decisions and strategy.

You foster independent learning and enquiry as you undertake a significant research project in your final year. You select a current and relevant issue related to your course of study and apply systematic research methods to explore it in depth. You produce a comprehensive project of around 12,000 words, demonstrating your ability to critically analyse your chosen topic while integrating knowledge from across your discipline. This module is an excellent opportunity to develop advanced research skills and showcase your expertise in preparation for your career or further study.