Evelyn pursues marketing ambitions with award-winning e-commerce agency
Evelyn Okukusie is pursuing her dream career in marketing with Visualsoft, a top e-commerce agency with offices in Stockton-on-Tees, Manchester and Dubai.
Her studies within Teesside University International Business School on the BA (Hons) Marketing course helped prepare her for the professional role through high-quality industry experience.
Evelyn, 24, who moved to Teesside from Newcastle, said: “Teesside University really stood out to me because certain modules allowed me the chance to gain real-life work experience, especially with local businesses.
“The best thing about my university experience was that the course really allowed me to get stuck in. It offered me opportunities to work to professional briefs by participating in the Greggs Marketing Challenge and the Teesside Marketing Clinic.
“I met some great people and had the privilege of learning from lecturers and other students who also had real-world experience.
“All students on the course got to work with local businesses and create strategies to improve their marketing – which prepared me well for what I do in my current role.”
Evelyn added: “I am now working as an email marketing executive for an agency that specialises in e-commerce.
“My day-to-day involves managing and liaising with clients, building email marketing strategies and campaigns for a variety of clients in different industries, and briefing and supporting our creative team in the design of email campaigns.
Teesside University really stood out to me because certain modules allowed me the chance to gain real-life work experience, especially with local businesses.
“My role also involves analysing and reporting on each client's campaigns and offering recommendations to them based on the findings.
“The marketing degree at Teesside University allowed me to exercise my creative and analytical skills, and it has definitely given me the confidence to do my job well and carve an exciting career path.
“No two days are exactly the same, and I love that there is a lot to be involved in.”
As a graduate from the class of 2021, Evelyn says she is very proud to return to Teesside University to celebrate her academic accomplishments with family, tutors and course mates.
She added: “A lot of hard work and dedication went into completing the course so being able to celebrate achieving a first-class degree as part of a ceremony is fantastic.
“I’m very grateful for my time at Teesside University.
“The facilities and staff were amazing, and my lecturers always encouraged me and my course mates to be one step ahead.
“My degree and my experience at the University have definitely set me up for success.”
