Dr Roohi Imtiaz
Staff profile
My academic journey spans over 15 years across the UK, UAE, and Pakistan, complemented by industry experience in Human Resources (HR) and market research.
- Course Leader, MSc International Business Management and Marketing
Tell us about your background?
I hold a PhD in Business Management and have published extensively on sustainability, marketing, leadership, and organisational wellbeing. My work bridges academia and practice, focusing on future-of-work trends and strategic leadership. Alongside my academic career, I have practical experience as a Market Researcher, bridging academic marketing research and industry practice. This role involved translating qualitative and quantitative insights into evidence-based strategies, supporting businesses in optimising decisions and marketing efforts. This experience enhances my ability to integrate real-world market dynamics into teaching and research.
What do you most enjoy about teaching?
I enjoy creating an engaging learning environment where theory and practice collide. My passion lies in mentoring students to think critically and apply concepts to real-world challenges. Guiding postgraduate and doctoral students through research projects and seeing their ideas evolve into impactful work is the most rewarding aspect of my role.
How can students benefit from your experience?
My global academic and industry exposure brings diverse perspectives into the classroom. With experience in HR leadership roles and market research, I provide practical insights into organisational dynamics, sustainability strategies, and digital transformation. My involvement in funded research projects and editorial roles ensures students gain cutting-edge knowledge and research skills
What industry links do you have?
I maintain strong connections with professional bodies and accreditation associations within the fields of management and higher education. My collaborations extend to projects in healthcare, education, and manufacturing sectors, focusing on sustainability, leadership development, and digital transformation.
What has been the highlight of your career so far?
One of the most significant highlights of my career has been leading international research collaborations on sustainability and AI-enabled supply chains, supported by
funded projects in education and technology sectors. Serving as an editor for an international sustainability journal and successfully supervising numerous PhD and DBA theses have been rewarding milestones. Chairing international conferences, contributing to curriculum development, and securing research grants have further strengthened my academic and professional impact. Achieving multiple Gold Medals during my academic journey, including recognition for excellence in postgraduate studies, high-school exams and early education, reflects my commitment to academic distinction.
Why should students consider studying this course?
This course prepares students to thrive in today’s interconnected global economy by equipping them with advanced knowledge of international business strategies and marketing practices. It emphasises critical areas such as global market analysis, cross-cultural management, sustainability, and digital marketing transformation. Students gain practical skills through real-world projects, case studies, and the integration of research, ensuring they can apply theoretical concepts to dynamic international markets. By blending academic rigour with hands-on experience, the program equips graduates for leadership roles in multinational corporations, marketing agencies, and entrepreneurial ventures, making them competitive in diverse global industries.
What is the best piece of advice your have for your students?
Stay curious, proactive, and embrace challenges as opportunities to learn. Develop resilience and adaptability, as these qualities will help you thrive in dynamic business
landscapes. Engage actively in research and networking; these experiences will shape your professional identity and open doors to global opportunities.