Students set to get their teeth into marketing challenge

Students from universities across the North East will showcase their marketing skills to regional businesses and academics at a hotly contested regional competition.

Now in its fifth year, the Greggs Marketing Challenge will see marketing students from Teesside and three other universities compete to convince a panel of experts that they have what it takes to help the food retailer stay ahead of the competition.

Margaret Fay CBE DL, a former Chair of One North East and Roisin Currie, Greggs’ People Director, will speak at the event, due to take place on Wednesday 15 February at the University of Sunderland. The speakers will address the theme The Changing Face of Graduate Recruitment.

The winning team will spend a day at Greggs’ head office in Newcastle.

Graeme Nash, Head of Customer and Marketing at Greggs, said: 'Over the years we have been running the marketing challenge we have been hugely impressed by the calibre of work and enthusiasm that the students have brought to their projects.

'I’m looking forward to seeing the innovative ideas they come up with in response to our brief, Young Adults and Greggs: Keeping the Brand Contemporary.'

Taking part will be students from Teesside, Sunderland, Newcastle and Northumbria universities.

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