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The pie’s the limit for ambitious marketing students

28 February 2020 @TeessideUni

 

Marketing students have put their theory into practice as part of an annual challenge for a well-known brand.

Marketing students Emily Bennett, Alisha Sarmad, Tia Ellahi and Robyn Claridge.
Marketing students Emily Bennett, Alisha Sarmad, Tia Ellahi and Robyn Claridge.

Second and third year students on the BA (Hons) Marketing degree have taken part in the Greggs Marketing Challenge, hosted for the first time at Teesside University.

The brief was to develop a concept to keep the Greggs brand contemporary in the evening.

Teesside’s team was made up of Emily Bennett, 24, Alisha Sarmad, 20, Tia Ellahi, 22 and Robyn Claridge, 20.

They came up with ‘Winner Dinner’ a new pie range which is only available to the night time market.

As part of the Challenge, they had to pitch their concept, market research and marketing strategy to a panel of experts.

Team member Tia said that the project was an opportunity to work on a live brief for a well-known company, putting into practice what they have learnt during the degree course.

It was a great project to be involved with and enabled us to use the skills and knowledge acquired on the course and align them to a real life scenario.

Alisha Sarmad

She added: 'We carried out a lot of research and looked at how the brand promotes itself differently to a night time audience.

'Out of that we developed the Winner Dinner concept which we felt encapsulated the humour and informality of the brand.

'We then put together a strategy for how we would launch and promote the new concept – focusing primarily on a social media campaign and developing the app.'

Alisha added: 'It was a great project to be involved with and enabled us to use the skills and knowledge acquired on the course and align them to a real life scenario.

'Being able to pitch to a panel of experts was a great experience and enabled us to gain vital feedback on our work which we can use as we progress through the course.'