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Undergraduate study
 

Course overview

As an event manager you can expect to organise events ranging from a small business conference to masterminding a major music festival. The course allows you to scaffold your learning and develop an array of skills and personal attributes, creating confident, work ready graduates for this exciting sector.

You learn the principles and theoretical frameworks related to events management and how to apply this theory in practice. You cover logistics and operations management, risk management, strategy, finance, digital marketing, project management, marketing communications, sustainability, economic and social impacts of events.To give you practical experience of events management, you plan and deliver a series of varied events. Benefit from opportunities to engage in work placements, project work and to network with successful events businesses to put your theoretical experience into practice.

According to Eventbrite (August, 2020), the events sector is worth £42.3bn to the UK economy in terms of direct spend by event delegates, attendees and organisers. There are over 1.3m business events held in the UK annually and just under £40bn was spent by those attending these events. This segment generates more than £20.6bn in gross value added (GVA) and £58.4bn in gross domestic product (GDP) making this sector an exciting and dynamic industry to be part of.

Employers are increasingly looking for work-ready graduates with an in-depth understanding of the event industry and the skills to operate in an international business environment. This course equips you with a strong applied grounding in event management that challenges you to develop, promote, operationalise and evaluate a range of events at each year of your studies. You develop knowledge from a theoretical perspective, but also immerse yourself in event management activity, working with a diverse range of businesses and organisations. Engaging with industry experts and professionals, from a range of global businesses and partners, ensures you are fully engaged with current practice and insight, with a real focus on operating within a globally-connected dynamic business environment. We recognise the importance of practice-based learning which is why we work closely with local, national and international businesses for you to gain valuable practical, professional and entrepreneurial skills to make an impact in your chosen career. Top five reasons to study events management at Teesside

  • Career ready: work with regional, national and global businesses on live projects, helping you build career networks and solve real-time problems.
  • Industry input: we work with brands including Coca-Cola, Apple, Adobe, Microsoft, KPMG, Ernst & Young, and Johnson & Johnson to give you experience of working with global organisations.
  • International travel: get a global outlook through international study with our partners in Germany, Czech Republic, Spain, China, India, Singapore and UAE.
  • Work experience: we have a range of work experience opportunities including placements and internships with regional, national and global businesses.
  • Become entrepreneurial: Teesside University students have created 500 new business start-ups through Launchpad – an on-campus start-up community who provide support and advice for students looking to start a new business venture.

 

Course details

Year 1 focuses on providing you with the necessary underpinning in terms of broad events management knowledge and skills. It introduces key business and management concepts.

Year 2 lets you explore your own interests and deepening your insights as well as having more responsibility for your own learning.

The final year explores more advanced topics within events management and you develop your awareness of your own responsibility as a future leader of events management. Finally, you have the opportunity to put your knowledge into action by undertaking a self-managed independent project through the Dissertation module.

Course structure

Year 1 core modules

Business Enterprise

This module will inspire you to think about entering the workplace once you have completed your studies. The module is delivered as an interactive learning experience which will enable you to develop an enterprising mind-set and help to identify some of the skills and attributes you already possess. The module content will encourage you to begin to think about your personal career aspirations, whilst addressing potential gaps linked to your knowledge, skills and experience. You will be encouraged to think in an enterprising fashion; learn new approaches to adapt and enhance your individual style. You will have the opportunity to work independently and as a member of a group by participating in personal challenges and group projects, and will learn to understand the importance of networking. Furthermore, you will have the opportunity to hear from and to question experienced external practitioners.

Business Finance

You gain an understanding of the way in which accounting is used in the external evaluation of organisations and develops the ability to use accounting and finance techniques in decision making, control, management and adding value to performance.

Events Planning

The events management industry is experiencing a surge in popularity due to almost any venue being used to host events. The industry is varied and diverse covering areas such as festivals, meetings, music and sporting events to name a few. You examine the feasibility of hosting a successful event taking in to consideration a number of planning factors using an actual venue and a live event.

You undertake investigative research to develop your appreciation of the role and processes for compiling a consultancy project in the events sector. This module will introduce the concept of project and logistics management in the events industry and will identify those techniques and tools available to the events manager

Personal and Professional Development for Business

You become more aware of your own personal and professional development through reflection and interaction with peers. Drawing on related theories, you understand the importance of personal development and develop skills to enhance your future employability.

The International Market Environment

You are introduced to basic economic theories of markets and competition along with aspects of the wider business environment, including government policy and the macro-economy. These ideas are then applied to the practical analysis of markets using segmentation, targeting, and positioning framework.

Understanding Organisations

You study some of the general principles of business management, particularly in the context of structure, culture, leadership, organisational behaviour, the business environment and the impact of these areas operationally. You are also introduced to the concept of strategic management with an emphasis on organisational resource and competency. And you consider the impact of organisational behaviour on overall business effectiveness, examining the role of the individual within the organisation and exploring motivation, perception and personal impact.

 

Year 2 core modules

Agile Management

In a world of relentless and fast paced change the most important question for any company is ‘are we agile?’ In other words are we able to deal with new situations and changes quickly and successfully. For many the answer is no. In this module you will learn how to get to yes through the greatest resource available: people. You will develop knowledge and understanding of why much of management is no longer fit for purpose (management 1.0), and how a new alternative is emerging (management 2.0) is an alternative fit for the 21st century.

Crisis Management and Business Resilience

You gain an understanding of the necessity of preparing, planning and implementing a crisis communication plan. It is essential for students interested in industry to appreciate the lifecycle of a crisis and the importance of a correct situational response. The levels of command and the systems in place for any situation-requiring emergency, crisis/disaster management will be investigated. You explore the immediate impacts on reputation management and response to organisational crises.

Enterprise and Practice

This applied module allows you to demonstrate your practical skills and knowledge within a work environment. You explore the theoretical and practical world of business and will explore entrepreneurial and wider managerial approaches to the development of business within enterprise. Through your work within an enterprise, you will develop valuable professional skills and first-hand knowledge of an enterprise. If you already work you will be guided to recognise and reflect on this practice and use your own organisation as a case study. You are supported by academic staff and business contacts from across and outside the University.

Event Production

Bidding for events is now an everyday part of the events landscape and a key element in the bidding process is pitching to a client. This module will seek to identify and apply themes associated with personal selling, consumer experiences and the sales process. It will also focus on the differentiation between good and great event sales presentations, communication styles and will look specifically at how these can then be applied to structure a successful pitch presentation and proposal document. You review key theories in relation to the event screening process and event production, focusing specifically on the creation of an event concept, researching potential target audiences, brand marketing, market communication, logistic planning and coordinating the technical aspects that may be required.

International Business and Management

You develop an understanding of the main issues affecting international business in the global economy and explore topics including globalisation, trade, economic growth and development. You focus specifically on examining these topics across different cultures. As the module progresses you become able to differentiate cultural variations and the impact of cultural difference on individuals and key organisations. You also have the opportunity to study a culture of your choice in-depth.

Research Methods

Building on prior learning within various stage 1 modules, this module develops your understanding and awareness of the principles and practicalities underpinning ethical and rigorous research. Through interactive seminar sessions with research-active academic staff, the module develops the practical skills you require for conducting a rigorous and ethical research study. The skills developed and knowledge gained will link to the stage 3 Dissertation module.

 

Final-year core modules

Contemporary Issues in Business Management

You develop an understanding of the challenges faced by organisations and explores the controversies and dilemmas of contemporary management thinking and practice. You study three key interrelated contemporary issues facing businesses - internationalisation; technological innovation and sustainability.

Customer Service Excellence

You gain a greater understanding of customer needs and expectation in the events industry. This will be achieved by evaluation of current practice and implementation of strategies for improvement, with the aim of enhancing customer service experience in an organisation. You also develop an understanding of the strategic role and nature of service excellence. Taking an operations viewpoint you examine best practices in service management, and the success factors of world-class service delivery in for-profit, public sector and business-to-business organisations. You are introduced to frameworks and tools to support the delivery of service excellence. Effective service recovery (dealing with and recovering from service failures), is seen as a key characteristic of excellent services and this module provides guidelines for best practice in this important area.

Dissertation

Your final year dissertation is an opportunity to do an independent piece of research, demonstrating that you know how to take a systematic approach to research, analysis and evaluation within a structured business-orientated framework. It also encourages you to reflect and critically evaluate your personal development.

Employability and Work Experience

Gain academic credit for participating in work experience related to criminology, criminal justice and sociology. You may find your own work experience (subject to approval from your module tutor) or you can take advantage of work experience opportunities offered as part of the module.

Work experience must be performed to an agreed job description and person specification for a minimum of 60 working hours. To take part you must complete a DBS check, along with any other security checks required by your work experience provider. You must also agree to and sign a legal agreement outlining the obligations of yourself, the University and the work experience provider. Alongside your work experience you explore employability issues and skills through a number of interactive workshops led by professionals from within and outside the University.

This module has limited places and participation is subject to a selection process involving an application, shortlisting and interview.

Sustainability, Strategy and Society

You gain knowledge and skills in effective strategic management and responsible leadership in the wider context of business and enterprise. The current context of the macro environment will be explored and contemporary issues will be considered, specifically relating to leading change along with leading and implementing strategy. You identify personal leadership qualities and skills and improvement strategies which will promote change and organisational development.

 

Modules offered may vary.

 

How you learn

Teaching and learning is through a mixture of lectures, seminars, workshops and practice-based projects. You also hear from guest speakers and business practitioners and we support and facilitate you to engage with as many businesses as possible to gain an insight into a range of business disciplines and learn about the role of events across a range of industries and contexts.

How you are assessed

You are assessed through a combination of individual and/or group written assignments, practical assessments, presentations and projects. The focus on employability and practical application means that you are often assessed through live project activity, where you are challenged to take the taught understanding from a module and apply that knowledge with a live business and events management setting; working in collaboration with real organisations.


Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible.
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

 
 

Entry requirements

Entry requirements

A typical offer is 80-104 tariff points from at least two A levels (or equivalent).

We welcome applications from mature students without conventional entry requirements. We take into account any alternative qualifications or other experience you may have.

For additional information please see our entry requirements

International applicants can find out what qualifications they need by visiting Your Country


You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL

 

Employability

Career opportunities

Event management offers growing and varied career opportunities, ranging from organising a small business conference to masterminding a major music festival. In charge of both planning and execution, professional event managers have responsibilities that shift with every project.
In your career you need a combination of knowledge, skills, personal qualities and relevant experiences – and you’ll get all this from your degree. The course provides subject knowledge and expertise, opportunities to put what you learn into practice and work-related experience. You also develop transferable personal skills in teamwork, and project and time management that will be valued wherever your career takes you.
You work on your employability through a mixture of academic and vocational modules. You are strongly encouraged to take work placements during holidays, and the placement year option provides invaluable real-world experience.
Through guest lectures and live projects you have lots of opportunities to engage with potential employers. You also have access to workshops and events throughout your course and extensive support to help you secure an optional year placement.
Our award-winning careers service works with regional and national employers to advertise graduate positions, in addition to providing post-graduation support for all Teesside University alumni.

 

Information for international applicants

Qualifications

International applicants - find out what qualifications you need by selecting your country below.

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Useful information

Visit our international pages for useful information for non-UK students and applicants.

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Full-time

Entry to 2020/21 academic year

Fee for UK/EU applicants
£9,250 a year

More details about our fees

Fee for international applicants
£13,000 a year

More details about our fees for international applicants


What is included in your tuition fee?

  • Length: 3 years (or 4 with a work placement)
  • UCAS code: N821 BA/EM
  • Enrolment date: September
  • Semester dates
  • Typical offer: 80-104 tariff points

Apply online (full-time) through UCAS

 

Part-time

  • Not available part-time
 
 
 

Choose Teesside

iPad

Are you eligible for an iPad, keyboard and £300 credit for learning resources?

 

Accommodation

Live in affordable accommodation right on-campus

 

Campus

Study in our town-centre campus with over £270m of recent investment

 

Industry ready

Benefit from work placements, live projects, accredited courses

 

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