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Undergraduate study
 

Course overview

You develop the skills and competences of future managers within sports marketing and management, making independent decisions at both a tactical and strategic level.

The course emphasises the complexity and dynamics of sport business and management, giving you knowledge of the integrative nature of the factors affecting management decisions.

You gain an understanding of international sports marketing and management theory, concepts, and frameworks, and learn to critically evaluate and reflect on these in practice. This multidisciplinary approach and international context, gives you a range of personal and business skills that enables you to pursue careers associated with international sports marketing and management in the private, public, and voluntary sectors.

 

Course details

Course structure

Core modules

Contemporary Issues in Business Management

You develop an understanding of the challenges faced by organisations and explores the controversies and dilemmas of contemporary management thinking and practice. You study three key interrelated contemporary issues facing businesses - internationalisation; technological innovation and sustainability.

Sport Branding

Firstly, you consider the context, value and concepts of contemporary sport brands, before critiquing the influence and meaning of sport brands in regards to their economic, social and cultural impact.

Strategic Sports Business Marketing

This module is about how to take a strategic approach in marketing planning to achieve competitive advantage. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans

Undergraduate Business Project

The module comprises a learner-managed business project, the topic area of which will be associated with the your programme area of study. The project will provide you with an opportunity to demonstrate your capability to undertake an individual piece of research within a business context.

The project may be an investigation of a relevant issue of academic interest, an investigation of a practical business issue, or a live problem-solving project.

Undergraduate Business Research Methods Top-up

This module seeks to develop your skills in research methods applicable to business and related areas. It focuses on qualitative and quantitative research methods, and will prepare you for the Undergraduate Business Project module.

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Modules offered may vary.

 

How you learn

All modules are delivered through blended learning, which includes a combination of face-to-face learning, online delivery and assessment, and student-led activities. The modules are supported by the University’s Virtual Learning Environment and a range of digital tools to communicate, support and engage.

How you are assessed

As well as standard essay and report assessments, the course also includes innovative module assessments such as:

  • business projects
  • case study analysis
  • group and individual presentations
  • individual assignments.


Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible.
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

 
 

Entry requirements

Entry requirements

Foundation degree, higher national diploma or equivalent qualification in a business or management subject.

International students are expected to have achieved an IELTS score of 6.

For additional information please see our entry requirements

International applicants can find out what qualifications they need by visiting Your Country


You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL

 

Employability

Career opportunities

Graduates from this programme are well prepared for careers in sports management, marketing and events with national governing bodies of sport, local authorities or other similar organisations.

Typical vocational destinations include sport business roles in a range of public, private and not-for-profit organisations. This course is also a prerequisite qualification for a range of postgraduate courses within the sports and leisure industry.

Employability is an integral component of the programme and allows you to access experiences that cannot be offered within the lecture theatre. You have multiple opportunities to undertake a series of volunteer internships on this degree. Employers underline the importance of a good degree, but also place huge emphasis on relevant experience and evidence of transferable skills. The volunteer internships are an opportunity for you to apply taught content to the workplace and to gain exposure to the industry and network with potential employers.

 

Information for international applicants

Qualifications

International applicants - find out what qualifications you need by selecting your country below.

Select your country:

  
 

Useful information

Visit our international pages for useful information for non-UK students and applicants.

Talk to us

Talk to an international student enrolment adviser

 
 

Full-time

Entry to 2020/21 academic year

Fee for UK/EU applicants
£9,250 a year

More details about our fees

Fee for international applicants
£13,000 a year

More details about our fees for international applicants


What is included in your tuition fee?

  • Length: 1 year; Top-up Award
  • Enrolment date: September
  • Semester dates
  • Typical offer: Successful completion of a foundation degree or HND (or equivalent) in an appropriate subject

Apply online (full-time)

 

Part-time

  • Not available part-time
 
 
 

Choose Teesside

iPad

Are you eligible for an iPad, keyboard and £300 credit for learning resources?

 

Accommodation

Live in affordable accommodation right on-campus

 

Campus

Study in our town-centre campus with over £270m of recent investment

 

Industry ready

Benefit from work placements, live projects, accredited courses

 

Get in touch

 

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