Undergraduate study

Course overview

This course is commercially focused, academically challenging and vocationally relevant to a dynamic and evolving sports industry.

In working together with Middlesbrough Football Club we add unprecedented value to your degree and learning experience, through teaching collaboration, guest lectures, live projects and case studies.

Study on this programme to gain both theoretical and real-world skills within the business of sports management and marketing. When you graduate, you will possess knowledge, understanding and competencies that will enable you to take advantage of the new employment opportunities that are arising in this dynamic and vibrant business environment.

Interested in studying this course?
If you are a Year 12 student living outside the North East, you can apply to our residential Summer School this July to get a taste for your subject and university life. Find out more.

Professional accreditation

With dual accreditation at Teesside University, as well as the degree you will receive a Level 5 Certificate in Management and Leadership from the Chartered Management Institute (CMI), which is the only chartered professional body for management and leadership. Dual accreditation means you will automatically receive a second professional qualification upon successful completion of your programme. By adding this CMI qualification to your University qualification, you’re really on the road to success.

• You instantly become more employable when you receive a CMI professional qualification that is industry-recognised
• You will gain access to exclusive CMI networking events
• You will have the opportunity to attend lecturers from top level CMI industry-expert members
• CMI’s qualifications sit on the RQF framework and are recognised by the European Credit Framework
• CMI qualifications fast-track students into the next stage of training to become Chartered Managers
• During your students you will become a CMI Affiliate member, giving you a host of additional benefits to support your development and employability.


Course details

Course structure

Year 1 core modules

Business Enterprise

This module will inspire you to think about entering the workplace once you have completed your studies. The module is delivered as an interactive learning experience which will enable you to develop an enterprising mind-set and help to identify some of the skills and attributes you already possess. The module content will encourage you to begin to think about your personal career aspirations, whilst addressing potential gaps linked to your knowledge, skills and experience. You will be encouraged to think in an enterprising fashion; learn new approaches to adapt and enhance your individual style. You will have the opportunity to work independently and as a member of a group by participating in personal challenges and group projects, and will learn to understand the importance of networking. Furthermore, you will have the opportunity to hear from and to question experienced external practitioners.

Introduction to Sports Events

This module provides you with an introduction to planning, managing and implementing a range of sport events. It includes a discussion of ‘event legacy’ using a variety of high profile global case studies.

Introduction to Sports Management

This module introduces the core concepts, functions and environments of sport management, and develops your understanding of this discipline through the application of theory to practice via contemporary sport themes.

Introduction to Sports Marketing

You gain an understanding of the processes, strategies and techniques involved in global sport marketing by identifying links between theory and current practice. Importantly, the module considers the evolution of marketing practices and focuses on the unique nature of the sport industry.

Organisational Theory and Research

You are introduced to the competing perspectives that underpin organisational theory. You consider the theoretical aspects of organisational theory, research skills and broader academic skill development.

The Market Environment

You are introduced to basic economic theories of markets and competition along with aspects of the wider business environment, including government policy and the macro-economy. These ideas are then applied to the practical analysis of markets using segmentation, targeting, and positioning framework.


Year 2 core modules

Digital Media in Sport

You gain a theoretical and practical understanding of how sport organisations use digital media, social media and technology to engage with fans and attract new customers and spectators through digital platforms.

Organisational Behaviour and HRM in Sport

You gain an understanding of the unique nature of sport organisations in regards to culture and organisational strategy, as well exploring the complex nature of Human Resource Management in Sport.

Research Methods

Building on prior learning within various stage 1 modules, this module develops your understanding and awareness of the principles and practicalities underpinning ethical and rigorous research. Through interactive seminar sessions with research-active academic staff, the module develops the practical skills you require for conducting a rigorous and ethical research study. The skills developed and knowledge gained will link to the stage 3 Dissertation module.

Sport Finance and Economics

You explore the rapidly changing national and international environment of Sport Finance and Economics. It is important for Sport business leaders to take account of the political, social and ethical implications of their decisions. Sport Business success requires efficient financial economic performance in an age of new financial restrictions in the industry.

Sports Event Management

This module presents you with the opportunity to learn and develop the relevant theory and skills to plan, stage and evaluate your own community based sport event. You will consider event operations, finance, audience, risk, health and safety etc.


and one optional module

Contemporary Football Business

The ongoing professionalisation and use of football as a commodity brings its own issues. In this module, you explore the current issues in football business, including strategy, ethics, corporate social responsibility and governance.

Legal issues: Sports Industry

Within an increasingly complex legal landscape, this module allows you to develop an understanding of key sport policy, and how UK and international law impacts the development and management of the UK sports industry.

Sponsorship: Elite Sport

You gain an understanding of the use of sponsorship as part of Integrated Marketing Communications (IMC). As sport becomes more of a commodity or product, sport and non-sport organisations are using sport to promote their own products, therefore, an understanding of Sport Sponsorship activation is key


Final-year core modules


The final year dissertation is an opportunity to conduct an independent piece of research, demonstrating that you know how to take a systematic approach to research, analysis and evaluation within a structured business-orientated framework. It also encourages you to reflect and critically evaluate your personal development.

Strategic Events and Leisure Management

The importance of major sports events has taken on a new meaning as they help to develop other areas of society. In this module you consider the role of sport events in the planning of sport policy and wider political agendas.

Strategic Issues in Leadership and Management

You develop an understanding of the challenges faced by organisations in relation to Leadership and Management. The module provides a deep understanding of the nature of effective leadership and management at a strategic level, within sport organisations.

Strategic Sports Business Marketing

This module is about how to take a strategic approach in marketing planning to achieve competitive advantage. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans


and one optional module

Football Club Management

Whilst the year 2 football module considers football as a business, this module encourages you to critique football club management and leadership. The module provides a ‘real world’ insight into the strategic management of football clubs in the 21st century.

Law and Sport: Contemporary Issues

The module provides you with an opportunity to investigate and critically evaluate the key role sport plays in society, from a social, moral, and legal context, exploring key issues such as doping in sport.

Sport Branding

Firstly, you consider the context, value and concepts of contemporary sport brands, before critiquing the influence and meaning of sport brands in regards to their economic, social and cultural impact.


Modules offered may vary.


How you learn

This degree integrates theory and practice by a variety of means. Learning and teaching methods include lectures, seminars, workshops, field work, guided learning, business mentoring and live or ‘real world’ independent research projects.

You learn from practising managers and marketeers, entrepreneurs and other stakeholders throughout the curriculum (e.g. guest lectures), which is vital in adding value to your educational experience.

You are assessed through a combination of individual written assignments, group or individual presentations and individual or group projects.

Work placement year
Between Year 2 and your final year you have the opportunity to spend a year in industry on placement or study abroad at one of our partner institutions. Alternatively you could proceed to the final year.

Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible.
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs


Entry requirements

Entry requirements

A typical offer is 80-104 tariff points from at least two A levels (or equivalent) and GCSE grade 4 (grade C) or equivalent in English and maths.

We welcome applications from mature students without conventional entry requirements. We will take into account any alternative qualifications or other experience you may have, and you may wish to take an Access course.

For additional information please see the entry requirements in our admissions section

International applicants can find out what qualifications they need by visiting Your Country

You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL



Career opportunities

Graduates from this programme are well prepared for careers in sports management, marketing and events with national governing bodies of sport, local authorities or other similar organisations.

Typical vocational destinations include sport business roles in a range of public, private and not-for-profit organisations. This course is also a prerequisite qualification for a range of postgraduate courses within the sports and leisure industry.

Employability is an integral component of the Sports Management and Marketing programme. It allows you to access experiences that cannot be offered within the lecture theatre. You have multiple opportunities to undertake a series of ‘volunteer internships’ on this degree. When we speak to employers in the sports industry, they underline the importance of a good degree, but also place huge emphasis on relevant experience and evidence of transferable skills.

Therefore, the volunteer internships are an opportunity for you to apply taught content to the workplace, and also provide an opportunity for you to gain exposure to the industry and network with potential employers throughout your time studying the programme.


Information for international applicants


International applicants - find out what qualifications you need by selecting your country below.

Select your country:


Useful information

Visit our international pages for useful information for non-UK students and applicants.

Talk to us

Talk to an international student adviser



Entry to 2019/20 academic year

Fee for UK/EU applicants
£9,250 a year

More details about our fees

Fee for international applicants
£11,825 a year

More details about our fees for international applicants

What is included in your tuition fee?

  • Length: 3 years (or 4 including a work placement year)
  • UCAS code: N885 BA/SMM
  • Semester dates
  • Typical offer: 80-104 tariff points

Apply online (full-time) through UCAS



2019 entry

Fee for UK/EU applicants:
£4,500 (120 credits)
More details about our fees

  • Length: Typically 5 years
  • Attendance: Daytime
  • Enrolment date: September
  • Admission enquiries: 01642 342807
  • Semester dates

Apply online (part-time)


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Benefit from work placements, live projects, accredited courses


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Open days


16 November 2019
Undergraduate open day

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