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Undergraduate study
Graphic Design with Marketing

Graphic Design with Marketing
BA (Hons)

W215 BA/GDwM

 
 
 

Course overview

BA (Hons) Graphic Design with Marketing mixes creative visual communication with marketing theory and marketing practice. It considers how you persuade through the visual practices of buying and selling, especially with modules about brand, theory of brand and visuals.

This practical and creative course prepares you for an exciting career in graphic design and marketing – it combines graphic design, illustration, visual communication and marketing. You have the opportunity to integrate your creative graphic design and communication skills with an understanding of the marketing functions essential to a range of careers across the creative and design industries. It helps you develop into a successful multi-skilled professional.

The course structure is flexible and responsive. It allows you to become a creative graphic designer with an understanding of visual communication and marketing in branding, advertising and strategic direction to pursue a career in the creative industries, advertising and creative marketing. During your first year you develop your key skills and knowledge with the opportunity to specialise from Year 2, based on your developing interests and aptitudes. You work in areas such as advertising, branding, web design, interactive media, editorial design and social media marketing. You develop your own distinctive portfolio of work underpinned by your knowledge and experience in marketing, buying and selling, visual communication brand strategy, digital strategies and enterprise. The course emphasis is on creative ideas and strategic solutions, combined with a high level of professional business knowledge, entrepreneurialism and a dedicated work ethic.At Teesside University you have your own studio from the start and are taught alongside BA (Hons) Graphic Design and Illustration students with pioneering modules with Teesside University Business School.Browse our final-year students’ work during their Design Degree Show 2019.

 

Course details

In Year 1 you experience the fundamental principles of graphic design and illustration. We introduce you to essential graphic languages and processes including drawing, image-making, typography, advertising, interaction, narrative, motion and printmaking as well as access to 3D workshops, photography and video facilities. You are introduced to the fundamentals of marketing and look at theories of buying and selling in marketing.


During Year 2 you develop a distinctive body of work through your selection of project briefs. Here you can start to specialise if you wish. You further develop your knowledge, strengths, professional and management skills and apply your ideas and processes to more complex creative projects supported by critical studies.  Specialist modules in digital and brand marketing increase your knowledge of creative design to give you a holistic experience of marketing in the creative industries.

In Year 3 the emphasis is placed firmly on developing your professional portfolio and future career aspirations. You are able to negotiate your own contextually grounded project themes underpinned by advanced knowledge of marketing theories and application.

Course structure

Year 1 core modules

Elevate

This specialist graphic design module enables you to create compelling expressive work by reacting to a given experience. Initial workshops introduce the fundamentals of creative and expressive mark-making, composition, image-making, drawing, layout, typography, narrative and sequence. You are then able to apply these in project work.

Foundations of Marketing

You are introduced to the fundamental principles and concepts of marketing as it impacts on a changing and competitive environment. The module focuses on the fundamental theoretical principles of marketing, in addition to a range of topical issues, including advertising, public relations and retailing. In so doing, the module will expose you to areas of marketing that you may wish to study further.

Hack

Through the study of modernism and postmodernism, you respond by producing a publication that is informed by theory. There is an emphasis on project management. Environmental and sustainable issues inform materials and processes used in the production process.

Storytelling

Here, you apply acquired knowledge and skills to a selected project according to an area of your individual interest or specialism. This module provides an overview of professional graphic practice and enables you to reflect on your own learning and personal career aspirations. You review work from modules through your portfolio presentation and set goals for the next stage.

The Relationships of Buying and Selling

This module introduces you to the concepts of buyer behaviour and discusses the various actors involved in the processes and influences in the pre-purchase and post-purchase decision-making process. This will be based on consumers and organisational buyers and sellers. You also develop an understanding of the influence buyer behaviour has on marketing strategies of organisations, and have the opportunity to apply theories related to buyer behaviour and marketing practice.

Workshop

This specialist graphic design module introduces you to the practical facilities within design. The 3D workshops offer wood, metal and plastic materials, lazer cutting, printmaking facilities. Equipment housed in fashion and textile can be used to produce project work. You are encouraged to use these facilities throughout the three years of your programme of study.

 

Year 2 core modules

Articulate

Here you continue your personal reflection and planning while researching the breadth of practice associated with graphic communication. You develop project work around personal interests and you are encouraged to reach out to organisations and communities that enable you to connect and create networks of support and mutual interest. You review work from all modules through your portfolio presentation and set goals for the next stage.

Brand Marketing

Brand creation and effective brand management are regarded as essential for success in the marketing and business context.  This module aims to explore key branding concepts and allow for their application to sector specific (fashion industry) examples with a view to investigating the necessary principles for effective brand marketing, including that of appropriate brand development. 

Alternative definitions of branding are analysed before placing the focus predominantly on consumer markets whereby the relationship between brands and consumers is considered; the social and cultural context will be explored.  Brand marketing issues such as brand identity, brand positioning, brand planning and brand development will be studied, as will the key challenges and technologies facing brands.  The fashion industry is frequently referenced to demonstrate the importance of the brand in terms of creating a differentiated and meaningful image in a dynamic and complex sector. 

Digital Marketing

This module gives you an understanding of the ways in which organisations use the internet for marketing to help them achieve competitive advantage. Within this module you will develop an understanding of the ways in which the traditional marketing theories and concepts relate to the use of the internet, and questions the validity of existing models given the differences between the internet and other media. The module will describe and evaluate the emerging models for developing strategy and provide examples of the various approaches companies have used to integrate the internet into their marketing strategy.

Iterate

This module focuses on the development stage of the design process. Through thorough questioning, testing, improving, proofing, specification and reflection, your initial proposal is refined and improved to provide a resolved solution.

Now in Production

You are asked to consider proposals for opportunities to generate work to start the process of raising funds to exhibit work in Year 3 that is outside the University, aimed at launching your career. Possibilities are varied and you could explore an online outlet.

Situate

Graphic communicators have a long history of undertaking issues-led and ethically motivated work as authors, producers, activists and saboteurs. It is important for designers to understand how they can disrupt, shape and reflect social, political and ecological realities in the Anthropocene.

This module teaches you about communication theories and explore design discourse, responsibility and current issues through research and critical skills building. You negotiate a creative outcome that demonstrates a critical and contextually informed approach to an issue, debate or cause.

 

Year 3 optional placement year

Final-year core modules

Digital Marketing in Practice

This module describes and evaluates the ways in which an organisation can deliver the online customer experience, and the importance of the online presence to develop and support branding and customer service objectives. The stages, including analysis of customer needs, design of the website structure and layout and creating the site will be covered. The module examines the development of supporting technologies for digital marketing and examines digital channels and their suitability for inclusion for effective integrated on and offline marketing programmes and campaigns. Search Engine Optimisation (SEO), customer acquisition and retention, display advertising, advergaming, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and e-tailing are all explored in detail. The module will also consider ways in which digital channel performance can be monitored, evaluated and improved.

DIY

This module is defined by you. Do you continue to refine a competition brief for submission? Would you prefer to spend more time on your self-promotion? Do you want to carry out research and experimental work for an MA application proposal? Do you want to do another competition brief or live project? There is also the option of arranging work experience.

Initiate

As a group you are tasked to resolve how the year group is represented at the end of year show. You think about publication material and raise funds for a possible London exhibition venue on graduation.

Magnify

This is an opportunity to visually represent how you wish to be perceived as a designer. You consider your self-promotion material in formats that are relevant to your chosen direction. There is also the opportunity to use this module for work experience.

Project X

This is the opportunity to write your own negotiated brief that enhances your portfolio and confirms your interests and career goals. The module also has a project report that links theory to practice.

 

Modules offered may vary.

 

How you learn

You can use a full range of digital resources and workshop facilities with up-to-date equipment and processes, supporting the studio environment. We encourage independent and student-centred learning in addition to taught sessions. We deliver theoretical work through illustrated lectures and seminars with opportunities for collective discussion.

How you are assessed

The work produced is the work assessed – there are no exams. A key feature is producing design projects. You are assessed against carefully defined criteria while project-based assignments involve a critique. The critique is a reflective process allowing for both staff and peer group appraisal. You receive written feedback to help you reflect and prepare for future modules.


Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible.
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

 
 

Entry requirements

Entry requirements

Year 1 entry
96-112 tariff points from any combination of recognised Level 3 qualifications. We also consider students without formal qualifications but with evidence of practical art and design experience at an appropriate level. This could, for example, be evidenced through a portfolio of work.

Interviews
Eligible applicants are normally invited for interview. The interview helps us determine your potential to succeed and set appropriate entry conditions matched to your personal circumstances and the demands of the course. The interview also enables you to see our excellent facilities, meet staff and students, and to learn more about studying at Teesside University.

If you are unable to attend an interview at the University, we can organise a virtual interview over the phone or online. If you have a portfolio of work to submit in support of your application, this can be sent to us electronically.

English language and maths requirement
Normally GCSE English language and maths at grade C, or 4 under the new grading system. Other alternative equivalent qualifications may be considered.

Non-EU international students who need a student visa to study in the UK should check our web pages on UKVI-compliant English language requirements. The University also provides pre-sessional English language courses to help you meet the English language requirements.

Helping you meet the entry requirements
We may be able to help you meet the requirements for admission by offering you the opportunity to study one or more Summer University modules, some of which can be studied by distance learning.

Alternative degree with integrated foundation year
If you are unable to achieve the minimum admission requirements for Year 1 entry you could, subject to eligibility, join one of our degree courses with an integrated foundation year. 

Direct entry to later years
If you have previously studied at higher education level (for example, a foundation degree, HNC, HND or one or more years at degree level at another institution) you may request direct entry to Year 2 or Year 3 of this degree. 

Mature applicants
We welcome applications from mature students (aged over 21) who can demonstrate, through a portfolio or written work and relevant experience, that they have developed cognitive and technical skills through their life experiences.

For additional information please see our entry requirements

International applicants can find out what qualifications they need by visiting Your Country


You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL

 

Employability

Career opportunities

Our graduates have excellent and varied career opportunities and go on to work in design consultancies, publishing houses, advertising and new media studios along with freelance opportunities and commissioned arts projects. There is also the opportunity for postgraduate study.

Examples of destinations include Barker Advertising in New York, Caterpillar Books, Elmwood Design, Gardner Richardson, Great Fridays, JWT, KPMG, McCann Erickson, Pearl Fisher, Penguin Books, Radley Yeldar and Publicis Sapient.

Work placement

A work placement officer and the University's careers service help support you when applying for a placement. Advice is also available on job hunting and networking.

By taking a work placement year you gain experience favoured by graduate recruiters and develop your technical skillset. You also gain the transferable skills required in any professional environment, including communication, negotiation, teamwork, leadership, organisation, confidence, self-reliance, problem-solving, being able to work under pressure and commercial awareness.

An increasing number of employers view a placement as a year-long interview and, as a result, placements are increasingly becoming an essential part of an organisation's pre-selection strategy in their graduate recruitment process.

Potential benefits from completing a work placement year include:

  • improved job prospects
  • enhanced employment skills and improved career progression opportunities
  • a higher starting salary than your full-time counterparts
  • a better degree classification
  • a richer CV
  • a year's salary before completing your degree
  • experience of workplace culture
  • the opportunity to design and base your final-year project within a working environment.

 

Information for international applicants

Qualifications

International applicants - find out what qualifications you need by selecting your country below.

Select your country:

  
 

Useful information

Visit our international pages for useful information for non-UK students and applicants.

Talk to us

Talk to an international student adviser

 
 

Full-time

Entry to 2019/20 academic year

Fee for UK/EU applicants
£9,250 a year

More details about our fees

Fee for international applicants
£11,825 a year

More details about our fees for international applicants


What is included in your tuition fee?

  • Length: 3 years (or 4 years with work placement)
  • UCAS code: W215 BA/GDwM
  • Semester dates
  • Typical offer: 96-112 tariff points

Apply online (full-time) through UCAS

 

Part-time

2019 entry

Fee for UK/EU applicants
£4,500 (120 credits)

More details about our fees

  • Length: 6 years if entering Year 1; 4 years if entering Year 2
  • Enrolment date: September
  • Admission enquiries: 01642 738800
  • Semester dates

Apply online (part-time)

 
 
 
 

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Find your ideal degree course here at Teesside University and feel welcomed, supported and prepared for the career you want.

 

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Study in our town-centre campus with over £270m of recent investment

 

Industry ready

Benefit from work placements, live projects, accredited courses

 

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Open days

 
 

16 November 2019
Undergraduate open day

Book now