Course overview
They contribute to strategic decisions regarding creative direction as they interpret client briefs to develop and deliver powerful ideas, ensuring that accessibility requirements are incorporated, using market research and UX input to inform creative decision making. They also learn how to create prototypes of design concepts and communicate these through pitches and presentations to gain agreement before developing these into final design solutions
Learners complete the apprenticeship confident in their ability to lead and manage end-to-end creative design projects, adopting the organisational approach to design project governance. They lead the communication of design concepts, including with brand managers, product leads, marketing directors, commercial and sales. They recognise the opportunities for complex and compelling data stories to be presented through creative digital channels and be able to keep up with both current and future media and technology developments and current technological requirements such as 3D space, immersive technologies and artificial intelligence.
Appropriate for a wide range of industries, the programme provides apprentices with the high-level skills to further their creative digital design career within your business, learning how to respond to the ongoing need for new and evolving methods of digital communication including online services, installations, design for devices, interactive services and mobile applications.
Course content is adapted to ensure relevance to your organisation and its needs.
Course details
Course structure
Modules for this course will appear here soon.
Modules offered may vary.
How you learn
Apprentices attend a combination of on-campus and online sessions for six hours each week during the initial taught phase. This time is supplemented by additional self-directed study hours each week.
Sessions are supported by our online virtual learning environment Blackboard Ultra, Adobe Creative Cloud suite, online Library facilities, academic and technical staff, and Smart Assessor, specifically provided for leaners to track and document their learning journey which forms part of the final assessment.
During the final 20 credit consolidation module, learners attend for two days a week for six weeks.
How you are assessed
Assessment is through pitch presentations in response to a brief or portfolio development, and workplace assessments of knowledge, skills and behaviours with regular monthly learning evidence checks and tripartite reviews between the employer, the apprentice, and the University.
The final assessment has two assessment elements – a major project set by you as the employer and a portfolio review of work-based assets created throughout the course. These elements assess professional competencies, relevance to workplace, technical skills, user experience, experimentation, current research, testing and feedback, presentation skills, and response to professional questioning.
Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible.
Find out more about our disability services
Entry requirements
Entry requirements
Apprentices must be employed in a suitable/relevant job role to undertake this programme and have your agreement, as the employer, to commit to the minimum of six hours of study each week.
As the employer, you set the general internal selection criteria, and the University reviews their suitability for the apprenticeship.
Apprentices could be at the start of their career as a new recruit to your organisation, from any sector, in any size organisation, aspiring to become a creative digital design specialist, or they could be an existing employee or senior manager with practical experience, wanting further development or a structured learning approach to suit your organisation’s future needs.
Apprentices require maths and English GCSE or equivalent to apply for an apprenticeship.
For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.
You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL
Employability
Career opportunities
This course is ideal for those wanting to progress their career across a variety of jobs such as application, interaction or web designer, artworker, design manager and creative director. In the ever-changing digital world, they are also prepared for roles expected to become key to businesses in the future including augmented reality designer, immersive space-maker and director, world designer, metaverse safety manager and ecosystem developer.
