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Undergraduate study
 

Course overview

If you want to transform your thinking, develop your marketing, enterprise and leadership skills, and learn how to adapt to change, then this course is for you. This course includes an optional work placement year, at no extra cost.

Study at Teesside University Business School

See what it’s like to study at our modern, enterprising and dynamic business school

This wide-ranging programme provides a solid grounding in all areas of business and management, coupled with specialist marketing content including digital marketing, consumer behaviour, communications and marketing planning.

You work on live projects with local SMEs and national brands, giving you knowledge and experience of working in a real-world marketing department. You examine key milestones in the customer journey, focusing on the strategy behind what you say, how you say it and where you say it.

Whether you want to strike out in business on your own, or work with international companies, start-ups or not-for-profit organisations, this course gives you the ability and expertise to accelerate your career.

Top five reasons to study business with marketing with us:

  1. Financial awards: study this course and you may be eligible for £2,000 excellence scholarship.
  2. Real-world experience: our final-year students run Teesside Marketing Clinic offering tailored real-world consultancy services to small businesses, social enterprises, sole traders and start-ups in the Tees Valley area.
  3. Work experience: we have a range of work experience opportunities including placements and internships with regional, national and global businesses. Current students undertake a marketing competition with the national food retailer Greggs PLC.
  4. International travel: get a global outlook through international study with our partners in Germany, Czech Republic, Spain, China, India, Singapore and UAE.
  5. Entrepreneurial opportunities: our students have created 500 new business start-ups through Launchpad and Microbiz – a start-up community who provide support and advice for students looking to start a new business venture.

Alongside the optional work placement year, you can gain valuable experience and engagement with the sector through our shorter work placements, internships and work experience opportunities.
Find out more

Professional accreditation

Chartered Management Institute With dual accreditation at Teesside University, as well as the degree you will receive a Level 5 Certificate in Management and Leadership from the Chartered Management Institute (CMI), which is the only chartered professional body for management and leadership. Dual accreditation means you will automatically receive a second professional qualification upon successful completion of your programme. By adding this CMI qualification to your University qualification, you’re really on the road to success.

• You instantly become more employable when you receive a CMI professional qualification that is industry-recognised
• You will gain access to exclusive CMI networking events
• You will have the opportunity to attend lecturers from top level CMI industry-expert members
• CMI’s qualifications sit on the RQF framework and are recognised by the European Credit Framework
• CMI qualifications fast-track students into the next stage of training to become Chartered Managers
• During your students you will become a CMI Affiliate member, giving you a host of additional benefits to support your development and employability.

 
 

Course details

Year 1 focuses on providing you with the necessary underpinning in terms of broad business marketing knowledge and skills. It introduces key business and management concepts.

Year 2 lets you explore your own interests and deepening your insights as well as having more responsibility for your own learning.

The final year explores more advanced topics within business and marketing and you develop your awareness of your own responsibility as a future leader of business marketing. Finally, you have the opportunity to put your knowledge into action by undertaking a self-managed independent project through the Dissertation module.

Course structure

Year 1 core modules

Business Enterprise

This module will inspire you to think about entering the workplace once you have completed your studies. The module is delivered as an interactive learning experience which will enable you to develop an enterprising mind-set and help to identify some of the skills and attributes you already possess. The module content will encourage you to begin to think about your personal career aspirations, whilst addressing potential gaps linked to your knowledge, skills and experience. You will be encouraged to think in an enterprising fashion; learn new approaches to adapt and enhance your individual style. You will have the opportunity to work independently and as a member of a group by participating in personal challenges and group projects, and will learn to understand the importance of networking. Furthermore, you will have the opportunity to hear from and to question experienced external practitioners.

Business Finance

You gain an understanding of the way in which accounting is used in the external evaluation of organisations and develops the ability to use accounting and finance techniques in decision making, control, management and adding value to performance.

Foundations of Marketing

You are introduced to the fundamental principles and concepts of marketing as it impacts on a changing and competitive environment. The module focuses on the fundamental theoretical principles of marketing, in addition to a range of topical issues, including advertising, public relations and retailing. In so doing, the module will expose you to areas of marketing that you may wish to study further.

Personal and Professional Development for Business

You become more aware of your own personal and professional development through reflection and interaction with peers. Drawing on related theories, you understand the importance of personal development and develop skills to enhance your future employability.

The International Market Environment

You are introduced to basic economic theories of markets and competition along with aspects of the wider business environment, including government policy and the macro-economy. These ideas are then applied to the practical analysis of markets using segmentation, targeting, and positioning framework.

Understanding Organisations

You study some of the general principles of business management, particularly in the context of structure, culture, leadership, organisational behaviour, the business environment and the impact of these areas operationally. You are also introduced to the concept of strategic management with an emphasis on organisational resource and competency. And you consider the impact of organisational behaviour on overall business effectiveness, examining the role of the individual within the organisation and exploring motivation, perception and personal impact.

 

Year 2 core modules

Agile Management

In a world of relentless and fast paced change the most important question for any company is ‘are we agile?’ In other words are we able to deal with new situations and changes quickly and successfully. For many the answer is no. In this module you will learn how to get to yes through the greatest resource available: people. You will develop knowledge and understanding of why much of management is no longer fit for purpose (management 1.0), and how a new alternative is emerging (management 2.0) is an alternative fit for the 21st century.

Brand Marketing

Brand creation and effective brand management are considered as essential for success in the marketing and business context. This module explores key branding concepts and allows you to apply them to sector specific (fashion industry) examples with a view to investigating the necessary principles for effective brand marketing, including appropriate brand development. 

You analyse alternative definitions of branding before focusing predominantly on consumer markets where you consider the relationship between brands and consumers and explore the social and cultural context. You study brand marketing issues such as brand identity, brand positioning, brand planning and brand development, as will the key challenges and technologies facing brands.  The fashion industry is frequently referenced to demonstrate the importance of the brand in terms of creating a differentiated and meaningful image in a dynamic and complex sector. 

Enterprise and Practice

This applied module allows you to demonstrate your practical skills and knowledge within a work environment. You explore the theoretical and practical world of business and will explore entrepreneurial and wider managerial approaches to the development of business within enterprise. Through your work within an enterprise, you will develop valuable professional skills and first-hand knowledge of an enterprise. If you already work you will be guided to recognise and reflect on this practice and use your own organisation as a case study. You are supported by academic staff and business contacts from across and outside the University.

International Business and Management

You develop an understanding of the main issues affecting international business in the global economy and explore topics including globalisation, trade, economic growth and development. You focus specifically on examining these topics across different cultures. As the module progresses you become able to differentiate cultural variations and the impact of cultural difference on individuals and key organisations. You also have the opportunity to study a culture of your choice in-depth.

Principles and Practice of Marketing

This module extends your existing marketing knowledge and comprehension of marketing management and strategy. It is argued that successful marketing managers must have a sound understanding of the strategic choices available to them if they are to meet the demands of a rapidly changing operating environment.

This module examines the degree of organisational change required for an organisation to become market driven in the face of opportunities and threats presented by external forces. Consumer behaviour and the selection of markets are also considered before placing the focus on managing the marketing mix.

You will be introduced to a range of important strategic planning concepts and will consider a range of marketing strategies available to managers; this consideration will include a critical assessment of their suitability across a range of organisations and situations. You also consider the components of the marketing plan. Case studies, videos and hypothetical scenarios will be utilised to allow you to apply academic underpinning to practical situations.

Research Methods

Building on prior learning within various stage 1 modules, this module develops your understanding and awareness of the principles and practicalities underpinning ethical and rigorous research. Through interactive seminar sessions with research-active academic staff, the module develops the practical skills you require for conducting a rigorous and ethical research study. The skills developed and knowledge gained will link to the stage 3 Dissertation module.

 

Optional work placement year

Work placement

You have the option to spend one year in industry learning and developing your skills. We encourage and support you with applying for a placement, job hunting and networking.

You gain experience favoured by graduate recruiters and develop your technical skillset. You also obtain the transferable skills required in any professional environment, including communication, negotiation, teamwork, leadership, organisation, confidence, self-reliance, problem-solving, being able to work under pressure, and commercial awareness.

Many employers view a placement as a year-long interview, therefore placements are increasingly becoming an essential part of an organisation's pre-selection strategy in their graduate recruitment process. Benefits include:

· improved job prospects
· enhanced employment skills and improved career progression opportunities
· a higher starting salary than your full-time counterparts
· a better degree classification
· a richer CV
· a year's salary before completing your degree
· experience of workplace culture
· the opportunity to design and base your final-year project within a working environment.

If you are unable to secure a work placement with an employer, then you simply continue on a course without the work placement.

 

Final-year core modules

Contemporary Issues in Business Management

You develop an understanding of the challenges faced by organisations and explores the controversies and dilemmas of contemporary management thinking and practice. You study three key interrelated contemporary issues facing businesses - internationalisation; technological innovation and sustainability.

Dissertation

Your final year dissertation is an opportunity to do an independent piece of research, demonstrating that you know how to take a systematic approach to research, analysis and evaluation within a structured business-orientated framework. It also encourages you to reflect and critically evaluate your personal development.

Marketing Planning Application

Building on prior learning you complete a live project where you develop a strategic marketing plan for national brand Greggs. You explore marketing as a managerial activity in a real-time situation, gaining valuable industry experience and skills.

Sales Management

You develop an insight into the new buyer thought process and how sales is an essential skill that carries over into many industries. You explore the sales personalities required for dealing with buyers and how to implement a dynamic sales process.

Sustainability, Strategy and Society

You gain knowledge and skills in effective strategic management and responsible leadership in the wider context of business and enterprise. The current context of the macro environment will be explored and contemporary issues will be considered, specifically relating to leading change along with leading and implementing strategy. You identify personal leadership qualities and skills and improvement strategies which will promote change and organisational development.

 

Modules offered may vary.

 

How you learn

Modules are taught by lectures, seminars, practical workshops, work-based activities and group work. Teaching staff adopt a range of web-based technologies to deliver module content, assess, provide feedback and communicate with students.

How you are assessed

The programme is assessed via a variety of methods including assignments, examinations, group work, presentations and live practical projects.


Our Disability Services team provide an inclusive and empowering learning environment and have specialist staff to support disabled students access any additional tailored resources needed. If you have a specific learning difficulty, mental health condition, autism, sensory impairment, chronic health condition or any other disability please contact a Disability Services as early as possible.
Find out more about our disability services

Find out more about financial support
Find out more about our course related costs

 
 

Entry requirements

Entry requirements

A typical offer is 80-104 tariff points from at least two A levels (or equivalent).

We welcome applications from mature students without conventional entry requirements. We take into account any alternative qualifications or other experience you may have.

For additional information please see our entry requirements

International applicants can find out what qualifications they need by visiting Your Country


You can gain considerable knowledge from work, volunteering and life. Under recognition of prior learning (RPL) you may be awarded credit for this which can be credited towards the course you want to study.
Find out more about RPL

 

Employability

Work placement year

Career opportunities

We provide an environment that allows you to develop the extra practical employability characteristics that make you more attractive to employers in the job market.

Our staff use their extensive business connections to provide many and varied opportunities to engage with potential employers through fairs, guest lecture sessions, live projects and site visits. In addition we offer a series of workshops and events in the first, second and third year that ensure all students are equipped with both degree level subject knowledge plus the practical skills that employers are looking for in new graduate recruits. We also offer extensive support for students to find and secure industry-year placements which have been shown to make have significant positive impact on a student’s career prospects on graduation.

Our award-winning careers service works with regional and national employers to advertise graduate positions, in addition to providing post-graduation support for all Teesside University alumni.

 

Information for international applicants

Qualifications

International applicants - find out what qualifications you need by selecting your country below.

Select your country:

  
 

Useful information

Visit our international pages for useful information for non-UK students and applicants.

Talk to us

Talk to an international student enrolment adviser

 
 

Full-time

Entry to 2021/22 academic year

Fee for UK applicants
£9,250 a year

More details about our fees

Fee for international applicants
£13,000 a year

More details about our fees for international applicants


What is included in your tuition fee?

  • Length: 3 years (or 4 with a work placement)
  • UCAS code: N2N5 BA/BwMkt
  • Start date: September
  • Semester dates
  • Typical offer: 80-96 tariff points

Apply online (full-time) through UCAS

 

Part-time

  • Not available part-time
 
  • On video

    Joel Goodhall, M&C Saatchi

    Teesside University, BA (Hons) Business Management and Marketing graduate Joel, now works for M&C Saatchi in London.

     
 
 
 

Facilities

See what it’s like to study at our modern, enterprising and dynamic business school