Art & Design

BA (Hons) Graphic Design (Multimedia and Web Publishing)

  • Length: 3 years
  • UCAS code: W281 BA/GDMWP
  • Typical offer: 240-280 tariff points
 

Our society is undergoing a rapid digital revolution. We now live in the age of 24/7 information. There is a growing demand for graphic designers who specialise in motion graphics and screen communication for web and mobile devices. This multimedia and web publishing pathway through the graphic design course will appeal if you want to develop the skills to produce design solutions which integrate image, text and sound. You explore narrative, navigation, interactivity and user-centred design. You graduate well equipped to tackle the future challenges of design for the digital age.

What you study

In Year 1 you will be able to experience the fundamental principles of graphic design. You will be introduced to essential graphic languages and processes including drawing, image-making, typography, advertising, interaction, narrative and printmaking. During Year 2 you develop a distinctive specialist body of work through your selection of project briefs in the area of interactive media. You build your knowledge, strengths, professional and management skills, and apply your ideas and processes to more complex creative projects. In Year 3 the emphasis is placed firmly on development of your professional portfolio and future career aspirations. You are able to negotiate your own project themes and there is the opportunity to work on live projects and competition briefs.

How you learn

A full range of digital resources and workshop facilities, utilising up-to-date equipment and processes, supports the studio environment. Independent and student-centred learning are encouraged in addition to taught sessions with staff. Theoretical work is delivered through illustrated lectures and seminars where there is opportunity for collective discussion.

How you are assessed

The work produced is the work assessed; there are no examinations and the production of design projects is a key feature. Assessment is undertaken against carefully defined criteria and project-based assignments involve a critique. The critique is a reflective process allowing for both staff and peer group appraisal.

Professional development

A specifically designed programme runs in each of the three years to encourage the development of professional links and contacts. Study trips are also on offer and include conferences and visits to professional studios.

Career opportunities

Our graduates have excellent and varied career opportunities and go on to work in design consultancies, publishing houses, advertising and new media studios along with freelance opportunities and commissioned arts projects. There is also the opportunity for postgraduate study.

Entry requirements

A typical offer will be between 240-280 tariff points from at least two A levels or equivalent – one of which must be in an appropriate discipline. Considerable importance is also attached to your portfolio of work.

For additional information please see the standard University entry requirements.

More information

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Modules

Graphic Design (Multimedia and Web Publishing)

Year 1 core modules

Year 2 core modules

Final-year core modules

Modules offered may vary.