Business Management BA (Hons)

You study basic economic theories of the markets and competition as well as elements of the wider business environment including government policy and the macroeconomy. And you apply these theories to analyse the markets using segmentation, targeting and positioning frameworks.

Here you understand the importance that organisations and society place on individual values and behaviours by helping you reflect on your skills and attributes.

You study some of the general principles of business management, particularly around structure, culture, leadership, organisational behaviour, the business environment and the operational impact of these areas. You explore the concept of strategic management with a focus on organisational resource and competency. And you look at the impact of organisational behaviour on overall business effectiveness - you consider the role of each individual in an organisation, and explore their motivation, perception and personal impact.

This is an interactive learning experience where you develop an enterprising mindset, as well as identifying the skills and attributes that you already have. You are encouraged to start thinking about your personal career aspirations, addressing potential gaps in your knowledge, skills and experience. You learn to think in an enterprising way, identifying new approaches to adapt and enhance your individual style. You work independently and as part of a group by taking part in personal challenges and group projects. Understand the importance of networking – you hear from external practitioners with the chance for a Q&A.

You develop a product or service as part of an enterprise project for a real client – they set the brief based on their organisation’s strategic needs. Working in small teams, you determine the project aims, objectives, roles, tasks, deliverables, schedules and documentation. You then pitch your project to the client.

You get the opportunity to work on a client-led project brief. Apply theoretical concepts and models to provide innovative and implementable enterprising solutions for the organisation.

A digital practitioner appreciates that technology is embedded in every aspect of business in the 21st century. Understand the latest technological innovations and discover how these are shaping and shifting current business practice. Critically analyse current processes and apply your learning to improve them.

Consider the future of work within the global context of shifting technological trends and organisational and societal practices. You also look at cross-generational socioeconomic perspectives.

Develop an understanding of the challenges faced by organisations in a complex and dynamic environment. Explore the controversies and dilemmas of current management thinking and practice.

You examine three key interrelated issues facing businesses – internationalisation, technological innovation and sustainability. We use a variety of teaching approaches to develop your diagnostic, analytical and communication skills so that you can interact effectively and make robust decisions

You design, research and complete your own project based on a brief set by a client or your own organisation that develops current practice, products or services.

You conduct research, validate your hypotheses, test solutions, build prototypes and provide conclusions. You ensure that what you’re doing delivers against the brief and adds value to the client.

You gain knowledge and experience of business in society and how you can implement responsible leadership for organisational sustainability. You review the United Nations’ 17 Sustainable Development Goals and work with stakeholders, analysing the macroenvironment and providing evidence-based solutions to overcome a problem in society.