Course overview
You develop your knowledge in key areas of digital marketing and communications. Get the skills you need to develop and implement a marketing strategy. And understand how this aligns with an organisation’s corporate strategy.
Explore contemporary issues in marketing, and the policies and practices that relate to responsible leadership, management, corporate social responsibility and sustainability. And develop your understanding of the external environment and its impact on shaping marketing strategies.
Develop key marketing, business and lifelong learning skills to direct your own work and work in an original way. And learn how to create impactful content that you evaluate along the way.
This course includes industry input to give you an insight into the current world of marketing and to help you build a professional network. You take part in practice-based learning to develop hands-on marketing skills in an organisational setting.
Course details
Course structure
Core modules
Understand digital marketing communication techniques, platforms and strategy. And analyse integrated marketing communications and associated consumer behaviours. You explore issues that influence digital marketing communications and how these impact on organisations, consumers and policymakers.
Emerging Issues in Business and Society
We live in a rapidly changing world, presenting so many opportunities and challenges for business and society. Draw on thought leadership from a mix of disciplines such as business, marketing, social sciences and the humanities.
This module takes inspiration from the United Nations’ 17 Sustainable Development Goals as a basis for topical content. Given the dynamic nature of the global business environment, you also study what’s happening in the world right now. We want you to take a critical approach to your research within a wider theoretical and contextual base.
Understand the relationship between the University or your workplace and your own practice in a collaborative process of generating and using knowledge. Bring together key elements of learning to demonstrate your knowledge and understanding of practice in a work-based project. The composition, content and context of your project is unique to you. It’s a great opportunity to reflect on your practice to show continual learning and development. And remember, you are taught content to help you successfully manage and complete your project.
As the global business environment becomes more complex and volatile, organisations of all shapes and sizes must think and act more entrepreneurially, innovatively and creatively, to change and adapt.
Explore strategic theories, tools and concepts relating to the external environment’s impact on strategic challenges and choices. Apply a variety of academic and practical material to your own organisation, or a live case organisation – this will help you appreciate the importance of developing and implementing strategic plans for the success of your organisation, its key stakeholders and society
Consider the key tools that you need as a marketing professional to add strategic value to your organisations or clients. By the end of the module, you have the knowledge and practical skills to succeed in the dynamic marketing world.
Modules offered may vary.
How you learn
You learn in group sessions that focus on practical skills supported by the academic concepts and theories. Which means you can discuss and develop your understanding of topics covered in smaller groups.
Your learning experiences are strengthened by sessions delivered by industry practitioners who share their valuable industry insights with you.
Subject (or modules) are delivered in six-week blocks. You study one at a time, supported by online learning materials.
How you are assessed
You are assessed through portfolios, presentations, developing creative assets and written work. All assessments allow your knowledge to be applied to live marketing problems.
Entry requirements
You need to have one of the following…
- an honours degree (at least a 2:2)
- a post-experience or professional qualification
- equivalent qualifications (including international qualifications).
For EU and international students, you need an IELTS score (or equivalent) of 6.
International applicants
International applicants can find out what qualifications they need by visiting Your Country
What you need
To access the on-campus facilities you need a HTML5-capable web browser on a computer such as a Windows, Mac, Chromebook, or Linux computer. HTML5-capable web browsers that can be used include the following:
- Google Chrome
- Mozilla Firefox
- Safari
- Microsoft Edge
For some sessions you can also access sessions on the following browsers and devices:
- Chrome or Safari on an iPad (iOS 11 or later)
- Android (Android 8 or later)
- Microsoft Surface Pro (Windows 10) tablet
Don't have your own device yet?
Don't worry - we have a bank of devices available for you to loan whenever you are on campus.
You can also access Adobe Creative Cloud - a suite of 20+ world-class, industry-standard creative apps including Photoshop and InDesign.
Employability
Career opportunities
This master’s course prepares you for success as a marketing manager, marketing consultant, or digital marketing, agency and client-side working.
Information for international applicants
Qualifications
International applicants - find out what qualifications you need by selecting your country below.
Select your country:
Useful information
Visit our international pages for useful information for non-UK students and applicants.