Skip to main content
Short courses & CPD
Marketing & Events

Introduction to Digital Marketing

Gain vital insights into the core principles, concepts and practical applications utilised within the fastest growing area of marketing; digital marketing. You engage with principles of marketing planning within a digital context, including a range of paid, earned and owned marketing channels and techniques.

 

Credits: 10, Level: 4, Fees: £50.00

 

Course overview

Download pdf

Winter university

Start date: Starts Wednesday 18 January, Wednesdays for eight weeks, 6.00pm – 9.00pm

This course has now started.

You can study up to 30 credits at Winter University and you can select up to three modules on the same application form. If you would like to add a module later, or change one of your choices, then please email winter.university@tees.ac.uk.

Age restriction
Due to the content and delivery of our Winter University courses, it is advised that applicants are aged 16+ at the time of enrolment. if you are under the age of 16 you must be accompanied at your Winter University classes by a parent or a responsible adult to act in the capacity of a parent (in loco parentis). Your designated adult may need to undergo an enhanced Disclosure and Barring Service check.

Where you study

Middlesbrough campus

 

Course details

What you study

- evolution of marketing, including definitions and philosophy
- organisational environment
- marketing research and information
- customer insights - segmentation and targeting, introduction to consumer behaviour
- application of the marketing mix
- introduction to marketing in a range of contexts - services, B2B, PR, and digital marketing.

How you are assessed

By a 1,500 word digital marketing strategy proposal. You create a digital marketing strategy for an organisation of your choice or one of its products or services.

Your report is underpinned by applicable theory and course content to demonstrate digital marketing concept application.

 

Entry requirements

Entry requirements

International applicants must have an IELTS overall score of 5.5 or higher.

Age restriction
Due to the content and delivery of our Winter University courses, it is advised that applicants are aged 16+ at the time of enrolment. if you are under the age of 16 you must be accompanied at your Winter University classes by a parent or a responsible adult to act in the capacity of a parent (in loco parentis). Your designated adult may need to undergo an enhanced Disclosure and Barring Service check.

 
 

Part-time

2023/24 entry

  • Length: Credits: 10, Level: 4, Fees: £50.00
  • Start date: Starts Wednesday 18 January, Wednesdays for eight weeks, 6.00pm – 9.00pm
 

Get in touch

 
Go to top menu