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Short courses & CPD
Media & Journalism

Media Engagement Training University Certificate in Professional Development

In every organisation you or a member of your team may need to deal with the media - on the TV, radio and social media. Whether it’s celebrating success or dealing with a major corporate catastrophe, effective media engagement skills are critical.


Course overview

This course provides business leaders and their staff with a critical comprehensive toolkit for dealing with the media.

Utilising cutting-edge facilities, our industry-experienced journalist and media academics place you in a series of live scenarios, challenging your ability to respond quickly and effectively while responding to the media.

You reflect on your responses through a number of scenarios and receive feedback and performance coaching and mentoring, ensuring the next time your business is challenged with responding to the media, you can do so confidently and effectively.

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Course details

What you study


• Organisation assessment

Course content

• Presentation skills
• Interviewee techniques
• Understanding journalists approaches
• Techniques to retain your agenda


• Evaluation of organisational needs

How you learn

Teaching is delivered by industry-experienced academics and supported by technical staff.

You undertake a minimum of eight hours pre-course preparation, have eight hours class time followed by a minimum of four hours post-course work.

How you are assessed

You undertake a series of simulations and are assessed on your performance within the tasks. At the culmination of the course, you reflect upon your own individual performances across the simulated exercises.


Entry requirements

Entry requirements

Some industry related experience/current employment preferred



2024/25 entry

Fee for applicants:

  • Length: 1 day
  • Flexible

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