Course overview
Media interactions can make or break your organisation’s reputation. This hands-on course empowers business leaders and teams with the tools to navigate media engagements confidently. Using cutting-edge facilities and expert guidance from industry professionals, you develop essential skills to manage live interviews, retain control of your narrative, and respond to journalists under pressure.
Top five reasons to study this course:
- Be media-ready: develop the skills to handle high-stakes media interactions with confidence.
- Learn from the experts: gain insights from seasoned journalists and media academics with real-world experience.
- Practical, hands-on training: refine your skills in realistic scenarios and simulations.
- Personalised feedback and coaching: reflect on your performance and receive tailored guidance to improve.
- Strengthen your brand: ensure your organisation communicates effectively and maintains control in any situation.
Course details
What you study
Pre-course preparation: assess your organisation's current media engagement approach.
Course content:
• presentation skills to deliver impactful messages
• interview techniques to maintain control and confidence
• understanding journalists' approaches and strategies
• techniques to stay on message and retain your agenda.
Post-course evaluation: review and refine your organisation’s media engagement strategies.
• Evaluation of organisational needs
How you learn
Teaching is delivered by industry-experienced academics and supported by technical staff.
There are eight hours of pre-course preparation, followed by eight hours of hands-on, class-based learning and four hours post-course work.
How you are assessed
Engage in realistic simulations where you demonstrate your media handling skills. Reflect on your performance in these scenarios and receive expert feedback to enhance your future responses.
Entry requirements
Entry requirements
Some industry related experience/current employment preferred
