Course overview
Winter university
Start date: Starts Monday 20 January, Mondays for eight weeks, 6.00pm-9.00pm
You can study up to 30 credits at Winter University and you can select up to three modules on the same application form. If you would like to add a module later, or change one of your choices, then please email winter.university@tees.ac.uk.
Where you study
Middlesbrough campus
Course details
What you study
- evolution of marketing, including definitions and philosophy
- organisational environment
- marketing research and information
- customer insights - segmentation and targeting, introduction to consumer behaviour
- application of the marketing mix
- introduction to marketing in a range of contexts - services, B2B, PR, and digital marketing.
How you are assessed
By a 1,500 word digital marketing strategy proposal. You create a digital marketing strategy for an organisation of your choice or one of its products or services.
Your report is underpinned by applicable theory and course content to demonstrate digital marketing concept application.
Entry requirements
Entry requirements
International applicants must have an IELTS overall score of 5.5 or higher.
