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Undergraduate study

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Nieve Morrison

BA (Hons) Marketing

You have to be passionate about your work to enjoy it.

Nieve Morrison

Why did you take a placement year?

I wanted to apply the skills I’d learnt at university in the workplace and to get some experience ready for when I graduate. Marketing is really varied so I wanted to find my specialism and understand the elements that I prefer doing. And I knew it would help me stand out from other graduates.

Tell us about your work placement

I’m working as a marketing officer with Resolution Media and Publishing, driving forward the ‘Power of Women’ campaign across Teesside. The campaign celebrates local women to inspire young girls. I’m working with those in successful and inspiring jobs or those who have a great story to tell, and we’re building a dedicated website.

What do you get involved in?

I run social media campaigns and write press releases, building on the theory learnt in class but applying it in the real-world.

What support did you get from the university?

The work experience officer helped me with my CV and recommended me to one of her industry contacts. She was a really big help, I couldn’t have found the placement without her.

Future plans?

I want to develop brands and implement campaigns. The placement helped me realise what I’m good at and what I want to specialise in. There are different parts to marketing that I wasn’t aware of, so I want to explore that more.

What advice would you give to others?

Take a placement year – it gives you invaluable experience that you don’t learn at university and it puts the theory into practice. Pursuing something that you are really passionate about is so important. The campaign I’m working on at the minute has shown me that you have to be passionate about your work to truly enjoy it.