Top award for Teesside’s virtual open day

The University has clinched a top award for the second year running in the Chartered Institute of Public Relations (CIPR) Excellence Awards.

The award was achieved for the Postgraduate Virtual Open Day, planned and delivered by the University’s award-winning Department for Marketing & Student Recruitment.

The most recent Postgraduate Virtual Open Day was tailored specifically for final-year students or busy professionals who wanted to explore the possibilities of postgraduate study from the comfort of their own homes.

Participants had the opportunity to take a virtual campus tour, watch online presentations and videos and speak directly to staff and current students at the University.

Dennis Kelly, the University's Director Marketing & Student Recruitment, said: 'We are delighted to be recognised in the CIPR awards. Our aim is to make the University as accessible as possible to all students.'

Providing an innovative alternative The CIPR judges said: 'This was an innovative alternative to a traditional way to recruit students to Teesside University.

'To grow postgraduate recruitment the in-house team decided to hold a virtual open day allowing prospective students to meet and chat with academic staff online.

'The judges were impressed with the development of this bespoke site and how the virtual open day came to life. The results exceeded business objectives with 50% more 'attendees' than expected and a 41% increase in postgraduate applications.'

Other finalists in this category were: >BAE Systems >British Heart Foundation >Nexus Communications & DairyCo >RAF Benevolent Fund >Yorkshire Water.

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